Packaging Printing Market - By Type (Corrugated, Flexible, Folding Cartons, Label & Tags), By Printing Ink Type, By Printing Technology (Flexographic, Rotogravure/Gravure, Digital Printing, Offset Printing, Hybrid Printing), By Application & Forecast, 2023 – 2032

Packaging Printing Market Size

Packaging Printing Market was valued at over USD 365 billion in 2022 and is anticipated to grow at a CAGR of around 5% between 2023 and 2032. Businesses are concentrating on developing aesthetically pleasing and branded packaging to stand out in a crowded market owing to the growing popularity of online shopping. Personalized packaging with eye-catching images strengthens brand identity while also improving the unboxing experience. Hence, packaging printing services are highly sought after, meeting the particular needs of e-commerce businesses to guarantee the safe delivery of their goods and create a positive impression on clients.
 

Packaging printing is the process of applying graphics, text, and branding elements onto the various types of packaging materials such as boxes, labels, and cartons. It plays a crucial role in product presentation, brand identification, and conveying essential information to consumers. High-quality packaging printing enhances the visual appeal of products and aids in marketing as well as product recognition on store shelves. For instance, in May 2021, HP Inc. and CCL Industries Inc. announced the milestone installation of CCL’s 100th HP Indigo digital press. CCL’s global fleet of HP Indigo digital label presses is running at more than 60 sites worldwide across its CCL Label, CCL Design, Avery, and Checkpoint operations. In the folding carton market, CCL has also installed the world’s first HP Indigo 35K Digital Press at its CCL Label Healthcare facility in Montreal, Canada. The new B2 sheetfed press for cartons and specialty boards offers high-definition printing, security inks, and variable data printing for track-and-trace solutions and security elements.
 

Sustainability concerns pose a significant challenge to the global market expansion. As environmental awareness is growing, there is an increased pressure to reduce the ecological footprint of packaging materials and printing processes. Stricter regulations and consumer demand for eco-friendly solutions can increase the production costs and limit design options. Finding sustainable alternatives while maintaining quality and cost-effectiveness is a complex task in this industry.
 

COVID-19 Impact

The COVID-19 pandemic had notable impacts on the packaging printing market. Production was delayed and material shortages resulted from supply chain disruptions. The demand for printed packaging that is unnecessary was impacted by reduced consumer spending. Many companies witnessed a reduction in their marketing budgets for custom packaging. Health-related worries spurred a spike in internet shopping, which raised the need for e-commerce packaging while also escalating the market competition. In general, the packaging printing industry faced uncertainties and challenges due to the pandemic.
 

Packaging Printing Market Trends

The packaging printing industry, a vital segment of the printing industry, is focused on the production of graphics, text, and branding elements on packaging materials including cardboard boxes, labels, flexible packaging, and cartons. The market plays a crucial role in enhancing the visual appeal of products, conveying essential information, and strengthening brand identity. The rise of e-commerce, consumer preferences for eco-friendly & visually appealing packaging, the need for personalization, and technological advancements including digital & 3D printing are boosting market growth.
 

The packaging printing industry is evolving to meet the changing consumer expectations and technological advancements while addressing sustainability & regulatory issues. As it plays a pivotal role in product presentation and brand recognition, it is considered a critical part of the broader packaging & consumer goods industry ecosystem.
 

Packaging Printing Market Analysis

Based on application, the market is divided into food & beverages, personal care & cosmetics, chemicals, electronics, household products, pharmaceuticals, and others. The food & beverages segment dominated the global market with a share of over 20% in 2022.
 

• With consumers increasingly seeking convenient, informative, and visually appealing packaging, food & beverage companies are investing in high-quality printed packaging to stand out on crowded store shelves. Customized packaging, on-brand designs, and the incorporation of essential information enhance product presentation and consumer engagement.
   
• The industry's commitment to sustainability is leading to innovations in eco-friendly packaging materials and printing processes. With increased consumer awareness about food safety and quality, packaging printing also plays a vital role in providing tamper-evident features and compliance information. These factors make packaging printing an essential element in the growth of the food & beverages sector.

Based on printing ink type, the market is segmented into solvent-based, UV-based, aqueous, and others. The solvent-based segment is anticipated to register a CAGR of over 6% through 2032.
 

• Solvent-based inks offer excellent adhesion to packaging materials including plastics, films, and non-porous surfaces. They are known for their durability and resistance to moisture and abrasion, which makes them suitable for the packaging exposed to challenging environmental conditions.
   
• Manufacturers are developing advanced solvent-based inks to comply with more stringent regulations, as sustainability concerns fuel the market growth of environment-friendly inks. Producers are creating eco-solvent and low-Volatile Organic Compound (VOC) formulations that meet environmental regulations and meet a wider range of packaging requirements. Solvent-based inks are still growing in popularity in the packaging printing sector owing to their adaptability and continuous innovations.
   

North America market held a market share of over 30% in 2022 and is expected to grow at a lucrative pace. Several important factors are driving the growth of the packaging printing industry in North America. Due to the COVID-19 pandemic and the region's thriving e-commerce sector, there has been a significant increase in the demand for personalized and aesthetically pleasing packaging solutions. Innovations and investments in greener printing technologies have also been spurred due to consumer preferences for environment-friendly and sustainable packaging solutions. To differentiate themselves in the market, North American brands are also putting more emphasis on improving their product presentations through superior packaging printing. These factors, along with a continued emphasis on branding and regulatory compliance, are boosting market growth in the region.

Packaging Printing Market Share

The players operating in the packaging printing industry focus on implementing different growth strategies to strengthen their offerings and expand the market reach. These strategies involve new product development & launches, partnerships & collaborations, mergers & acquisitions, and customer retention. The market players also heavily invest in R&D to introduce innovative and technologically advanced solutions in the market. The major players operating in the industry are mentioned below:

• Amcor PLC
• Autajon CS
• Avery Dennison Corporation
• CCL Industries Inc.
• Clondalkin Group Holdings BV
• Constantia Flexibles Group GmbH
• DS Smith PLC
   

Packaging Printing Industry News

• In June 2023, Constantia Flexibles, the third largest producer of flexible packaging in the world, completed the acquisition of Drukpol Flexo, a renowned Poland-based packaging company. Drukpol Flexo, known for its exceptional printing and converting capabilities, has built a strong reputation for delivering high-quality packaging solutions in the food and HPC markets for local & international customers.
   
• In March 2023, DS Smith invested in advanced, post-digital production technology at its UK facility. Nozomi C18000 Plus, installed at its factory in Ely, Cambridgeshire, is purchased from Electronics for Imaging (EFI), a digital printing technology specialist. Nozomi technology prints directly onto boards at fast speeds. It has played an important role in helping more CPG and FMCG brands stand out with timely, efficient & effective premium packaging.
   

The packaging printing market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD million) from 2018 to 2032 for the following segments:

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 Market, By Type

• Corrugated
• Flexible
• Folding Cartons
• Label & Tags
• Others

Market, By Printing Ink Type

• Solvent-based
• UV-based
• Aqueous
• Others

Market, By Printing Technology

• Flexographic
• Rotogravure/Gravure
• Digital Printing
• Offset Printing
• Hybrid Printing

Market, By Application

• Food & Beverages
• Personal Care & Cosmetics
• Chemicals
• Electronics
• Household Products
• Pharmaceuticals
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA