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The market is increasingly focusing on sustainability and eco-friendliness. Companies are developing and adopting coatings derived from renewable resources and biodegradable materials to meet growing environmental regulations and consumer preferences. Innovations, such as bio-based coatings that replace conventional petrochemical-based options, are becoming more prevalent. These advancements not only enhance the environmental footprint of packaging but also address the global push toward reducing plastic waste and improving recyclability.
Another notable trend is the integration of advanced functionalities into packaging coatings. Modern coatings are being engineered to provide enhanced barrier properties, such as resistance to oxygen, moisture, and fats, improving the shelf life and safety of packaged goods. Additionally, there is a growing emphasis on coatings that offer better printability and aesthetic appeal, helping brands to differentiate their products and engage the consumers more effectively.
For instance, in June 2024, Mondi and traceless entered a partnership to develop a bio-circular packaging coating derived from agricultural byproducts. The new coating, which boasts resistance to oxygen, water, and fat aims to replace traditional plastic coatings and significantly reduce greenhouse gas emissions. Industrial-scale production of this new coating is expected to commence soon.