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Airbnb, Vrbo, Booking.com, Turo, Zillow Rentals, Getaround, and RVshare collectively held a significant market share of 42% in the P2P rental apps industry in 2024. Airbnb maintains its competitive edge by diversifying offerings to include unique accommodations and experiences. The company focuses on enhancing user experience, ensuring secure transactions, and implementing sustainability initiatives. Strategic partnerships and targeted marketing campaigns further strengthen its global market position.
Vrbo competes by specializing in whole-home vacation rentals, targeting families and groups. It leverages its parent company Expedia's resources for extensive market reach and competitive pricing. Vrbo's focus on premium customer service and exclusive property listings positions it as a high-end alternative in the market.
Major players operating in the P2P rental apps industry are: