Outdoor TV Market - By Technology (LED, OLED, LCD), By Screen Size (Small (Upto 40 Inches), Medium (41-65 Inches), Large (66 Inches and Above)) By Application (Residential, Commercial) & Forecast 2024 - 2032

Outdoor TV Market Size

Outdoor TV Market was valued at USD 349 million in 2023 and is estimated to register a CAGR of over 10.4% between 2024 & 2032. Outdoor TV has brighter backlighting as compared to conventional TVs. It has higher durability and can withstand fluctuating weather conditions as compared to standard 4K TV. There has been growth in the outdoor TV industry as customers are more eager to spend money on experiences, such as outdoor entertainment installations, due to rising levels of disposable income. Affluent consumers view outdoor TVs as a high-end complement to outdoor areas. outdoor televisions are now more waterproof, offer greater picture quality, and are brighter in the sun for better visibility. The expansion has also been aided by innovations like OLED and LED technologies, which offer improved contrast ratios and higher resolutions.
 

Additionally, outdoor TVs are now available in a wide range of sizes to accommodate various outdoor viewing distances and preferences. From compact models for intimate outdoor spaces to large format displays for expansive outdoor theatres, consumers have a diverse selection of size options to choose from in the outdoor TV market. With the increasing popularity of outdoor living and entertainment, there's a growing market for premium and luxury outdoor TVs that offer the highest quality performance, craftsmanship, and features. Manufacturers are targeting affluent consumers with high-end outdoor TV models featuring state-of-the-art technology and luxury finishes.
 

The outdoor TV industry can pose challenges to consumers as, sspecialized mounting techniques and professional installation are often required for installing outdoor TVs, particularly for large-screen models or integrated outdoor entertainment setups. Complicated installation processes might turn away buyers from purchasing outdoor TVs or, if installation is done incorrectly, could result in more expenses. In addition to that, technological limitations such as, resistance to glare, maintain ideal picture quality, and achieve high brightness levels for outdoor visibility in outdoor locations. To address these technological constraints and provide outdoor TVs that are according to consumer expectations, manufacturers must make research and development expenses.
 

Outdoor TV Market Trends

There are several trends such as, Outdoor TVs are increasingly being equipped with smart features like voice control, streaming applications, built-in Wi-Fi, and connection with home automation systems. Even in outdoor recreation areas, consumers want easy access to online material and seamless communication. Also, usage of outdoor televisions (TVs) with higher resolution displays, like Ultra-High Definition (UHD) and 4K resolution. Customers anticipate improved picture quality and clarity for an immersive watching experience from outdoor TVs as more 4K material is made available by content creators and streaming services. For example, Samsung the Terrace series which provides QLED definition even in direct sunlight. Immersive audio experiences are essential for outdoor entertainment setups.
 

Additionally, outdoor TVs are now being integrated with enhanced audio solutions, such as built-in speakers, soundbars, or compatibility with external audio systems, to deliver high-quality sound performance in outdoor environments. Outdoor TVs are increasingly equipped with smart features and connectivity options, allowing users to access streaming services, internet content, and apps directly from their outdoor entertainment areas. Wi-Fi connectivity, Bluetooth, and compatibility with smart home ecosystems are becoming standard features in outdoor TV models.
 

Outdoor TV Market Analysis

Based on technology, the market is divided into LED, OLED, LCD. In 2023, the market for LED segment dominates the market, accounting for about USD 165 million in 2023 and expected to reach USD 438.50 million by 2032. LED and LCD are way more cost effective than OLED and is readily available. LED have brighter settings than conventional LCD TVs. As a result, they are more appropriate for outdoor use, particularly in areas with lots of sunlight where vision and image quality are maintained by high brightness. LED outdoor TVs are designed to withstand harsh weather conditions such as rain, snow, extreme temperatures, and UV exposure. They are built with robust, weatherproof materials that protect the display from damage and ensure long-term durability. Additionally, LED outdoor TVs can be seamlessly integrated into outdoor environments without detracting from the aesthetics. They are available in slim profiles and can be mounted on walls, poles, or freestanding structures, providing versatility in installation options.
 

Based on screen size, the market is categorized into small (upto 40 inches), medium (41-65 inches), large (66 inches & above). In 2023, the medium (41-65 inches) segment accounted for a market share of about 48%. These screen sizes are appropriate for a variety of outdoor settings, such as outdoor spaces, decks, and poolside areas since they provide an appropriate balance between the experience of watching and space use. Also, large screen sized TV are used in commercial settings such as, restaurants, bars, sports venues, and event spaces. Large screen sizes offer a more cinematic viewing experience, making them ideal for hosting outdoor movie nights, sports events. Medium-sized outdoor TVs typically offer a good balance between price and performance. They are more affordable compared to larger outdoor TVs, making them accessible to a wider range of consumers who are looking to invest in outdoor entertainment solutions.
 

Based on application, the outdoor TV market is categorized into residential and commercial. In 2023, commercial segment accounted for a market share of about 84% because Outdoor television gives the total guest experience in hospitality environments, including pubs, restaurants, hotels, resorts, and event spaces. They make outdoor event spaces, patios, and lounging areas more pleasant and welcoming for customers by offering entertainment in these areas. Outdoor events, such as sports games, concerts, festivals, and outdoor movie screenings, rely on outdoor TVs to display content to large audiences. Event organizers and venue operators prioritize durable and weatherproof TVs to withstand outdoor conditions and ensure optimal viewing experiences.
 

North America dominated the global outdoor TV market, generating USD 147 million in 2023 and expected to reach USD 387.53 million by 2032. As, North America has high quality of living, a culture of outdoor living and socializing, and mild temperatures in many parts of the country have all contributed to the region's strong outdoor entertainment culture. Homes in North America frequently have outdoor areas like outdoor spaces, rooftops, and garden entertainment areas, which has led to a large demand for outdoor TVs. North America has a significant consumer base with a high demand for outdoor entertainment solutions. As outdoor living spaces become increasingly popular in North American homes, there is a growing need for outdoor TVs to enhance the outdoor entertainment experience.
 

Outdoor TV Market Share

In 2023, dominant market players including Aqualite TV, Cinios Evervue USA Inc, Element Electronics, Furrion Aurora, LG Electronics collectively held a substantial 20%-25% market share. The market is highly fragmented. These industry leaders are actively engaged in strategic initiatives, such as mergers & acquisitions, facility expansions, and partnerships, to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. These companies continuously invest in research & development to improve their products and incorporate new technologies, allowing them to stay ahead of the competition.
 

Outdoor TV Market Companies

Major players operating in the market are:

• Aqualite TV
• Cinios Evervue USA Inc
• Element Electronics
• Furrion Aurora
• LG Electronics
• Luxurite UK Ltd.
• Mirage Vision
• Peerless AV
• Samsung Electronics
• Sealoc
• Seura
• SkyVue
• SunBrite TV
• Sylvox
• Weatherized TVs
   

Outdoor TV Industry News

• In January 2024, Sylvox unveiled a portable, waterproof 75-inch outdoor smart TV at the latest CES event. CSE is one of the largest global tech events. The product aims to convert every mundane event into a cinematic experience.
   
• In September 2023, Samsung launched micro-LED TV which has an extremely tiny design as well as its use of self-emissive LEDs to produce stunning brightness and colour richness.  the MICRO LED display is composed of inorganic elements, it can boost brightness without running the danger of causing the display panel to deteriorate.
   
• In August 2023, Samsung announced the launch of an 85-inh outdoor terrace TV called Neo QLED 4K TV. The model is the biggest product in Samsung’s product portfolio and delivers optimized outdoor picture quality with direct sun protection.
   

The outdoor TV market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and volume (Thousand Units) from 2018 to 2032, for the following segments:

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Market, By Technology

• LED
• OLED
• LCD

Market, By Screen Size

• Small (upto 40 inches)
• Medium (41-65 inches)
• Large (66 inches and above)

Market, By Application  

• Residential
• Commercial

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
  • Rest of North America
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Russia
  • Belgium
  • Sweden
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Vietnam
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Iran
  • Turkey
  • Rest of MEA