Outdoor Apparel Market Size - By Product Type (Topwear, Bottomwear, Other Accessories), By Material (Synthetic Fabrics, Natural Fabrics), By Gender-Based (Men, Women, Kids), By Price, By Distribution Channel, Global Forecast 2024 – 2032

Outdoor Apparel Market Size

Outdoor Apparel Market size was valued at USD 35 billion in 2023 and is anticipated to register a CAGR of over 6.6% between 2024 and 2032. A growing interest in outdoor activities such as hiking, camping, running, and other recreational pursuits contributes significantly to the demand for outdoor apparel. As more people engage in outdoor adventures, the need for specialized clothing that provides comfort, protection, and performance increases.
 

The emphasis on a healthy and active lifestyle has driven the demand for outdoor activities, such as hiking, camping, running, and cycling, creating a parallel increase in the demand for appropriate apparel. Consumers are seeking functional and versatile outdoor clothing that supports their fitness and well-being goals. The progression of adventure tourism and an increase in global travel have expanded the market for travel-friendly and versatile outdoor clothing. Consumers seek apparel that can adapt to various climates and activities, providing comfort and protection during their journeys.
 

The market is competitive, with numerous brands vying for consumer attention. Established brands, as well as new entrants, face challenges in differentiating themselves, building brand loyalty, and capturing market share. Outdoor apparel sales are heavily influenced by weather conditions. Unpredictable weather patterns or a lack of extreme weather events can lead to fluctuations in demand. Mild weather may result in reduced sales of cold-weather gear, while prolonged extreme conditions may impact the sales of certain apparel categories.
 

Outdoor Apparel Market Trends

Outdoor apparel featuring versatile designs suitable for various activities, blurring the lines between performance wear and everyday casual wear are gaining popularity. Integration of advanced technologies, such as moisture-wicking, breathability, and temperature regulation, to improve the performance of outdoor clothing has received customer recognition. Consumers are increasingly prioritizing sustainability, with a demand for garments made from recycled materials, organic fabrics, and ethical production processes. Brands are responding by implementing innovative solutions like plant-based dyes, water-efficient manufacturing, and circular economy models.
 

Technology continues to push the boundaries of performance. Fabrics with enhanced breathability, waterproof membranes, temperature-regulating properties, and odor-resistant finishes are becoming commonplace, ensuring comfort and optimal performance in any condition. Smart fabrics and wearable technology are finding their way into outdoor apparel. This includes features like GPS tracking, integrated health monitoring, and even environmental sensors, providing an enhanced and connected outdoor experience.
 

Outdoor Apparel Market Analysis

Based on product type, the market is divided into topwear, bottomwear, and other accessories. The topwear segment held the dominant market size of USD 19.6 billion in 2023. Changing weather patterns due to climate change have created a need for adaptable topwear that can handle a wide range of weather conditions, including rain, snow, and extreme temperatures. The increase in adventure tourism and global travel has spurred the demand for versatile and travel-friendly topwear that can adapt to various climates and conditions.
 

Based on material, the outdoor apparel market is categorized into synthetic fabrics and natural fabrics. Synthetic fabrics held the dominant market of USD 22.1 billion in 2023. Synthetic fabrics,  such as polyester and nylon, are known for their durability and resistance to wear and tear, making them ideal for outdoor apparel that needs to withstand rugged outdoor conditions. Continuous advancements in synthetic fabric technology lead to the development of materials that offer enhanced performance, comfort, and durability.
 

Based on gender-based, the market is categorized into men, women, and kids. An increasing interest among men in outdoor activities such as hiking, camping, fishing, and outdoor sports is driving the demand for specialized outdoor apparel tailored to these pursuits. Men are increasingly prioritizing health and wellness, which includes participating in outdoor fitness activities, fostering the need for comfortable and performance-oriented outdoor clothing. Men engaged in various outdoor professions, including construction, forestry, public safety, and utility work, require specialized outdoor apparel for safety and comfort.
 

Based on price range, the outdoor apparel market is categorized into low, medium, and high. Low-priced outdoor apparel caters to budget-conscious consumers, making outdoor activities and sports more accessible to a wider audience. Consumers seek outdoor apparel that offers good value for their budget, and affordable options provide functional clothing without sacrificing quality. Further low-priced outdoor apparel attracts beginners and novice outdoor enthusiasts who are just starting to explore outdoor activities.
 

Based on distribution channel, the market is categorized into online and offline. The offline segment held around 69% market share in 2022. Many consumers prefer the in-store shopping experience, where they can touch, feel, and try on outdoor apparel, leading to continued demand for brick-and-mortar retail outlets. Physical stores often provide personalized customer service and the expertise of knowledgeable staff who can offer guidance on selecting the right outdoor apparel for specific activities and conditions.
 

North America dominated the outdoor apparel market in 2023, accounting for a major share of around 40%. North America has a strong culture of outdoor activities, including hiking, camping, skiing, and water sports, which drives demand for outdoor apparel. The region's diverse climate, from cold winters to warm summers, creates a need for a wide range of outdoor apparel suitable for different seasons and weather conditions. Many urban areas in North America offer opportunities for outdoor activities and an active lifestyle, contributing to the popularity of outdoor clothing that transitions between city and nature.
 

Outdoor Apparel Market Share

In 2023, dominant market players collectively held a substantial 25-30% market share. The market is highly fragmented owing to the presence of multiple manufacturers. These prominent players are proactively involved in strategic endeavors like mergers & acquisitions, facility expansions, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position. These enterprises consistently allocate resources to research and development, aiming to enhance their designs and integrate cutting-edge technologies, ensuring they maintain a competitive edge.
 

Outdoor Apparel Market Companies

Major players operating in the outdoor apparel industry include:

• Adidas
• Amer Sports
• Anta Sports Products Ltd.
• Black Diamond Equipment
• Canadian Tire Corporation
• Columbia Sportswear
• Equip Outdoor Technologies
• Fenix Outdoor International AG
• Haglöfs
• Jack Wolfskin
• La Sportiva
• Mammut Sports Group AG
• Newell Brands
• Patagonia
• Puma
• Under Armour
• VF Corporation
• Wolverine Worldwide
   

Outdoor Apparel Industry News

• Nike announced Aerogami, a new clothing technology with customizable ventilation, on September 14, 2023. The innovative breathable clothing has moisture-reactive vents that open and close in response to perspiration.
   
• In 2022, Columbia Sportswear Company Acquired prAna, a sustainable outdoor apparel and accessories brand. The acquisition of prAna is a strategic move for Columbia Sportswear to expand its portfolio of sustainable outdoor apparel and accessories. prAna is a well-respected brand with a strong following among eco-conscious consumers. This acquisition will help Columbia Sportswear to reach new customers and grow its market share in the sustainable outdoor apparel industry.
   

The outdoor apparel market research report includes in-depth coverage of the industry, with estimates & forecast in terms of volume (Million Units) & revenue (USD Billion) from 2018 to 2032, for the following segments:

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By Product Type, 2018 – 2032

• Topwear
• T-Shirts
• Jackets
• Vests

• Bottomwear
• Pants
• Shorts
• Trousers
• Leggings
• Other Accessories

By Material, 2018 – 2032

• · Synthetic Fabrics
  • Polyester
  • Nylon
• · Natural Fabrics
  • Cotton Fabrics
  • Hemp
  • Bamboo
  • Wool

By Gender-Based, 2018 – 2032

• Men
• Women
• Kids

By Price Range, 2018 – 2032

• Low
• Medium
• High

By Distribution Channel, 2018 – 2032

•  Online Retail
  • Ecommerce
  • Company Owned Website
•  Offline
  •  Supermarket/Hypermarket
  •  Speciality Stores
  •  Other Retail Formats

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  •  U.K.
  •  France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  •  China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• Latin America
  •  Brazil
  •  Mexico
  • Argentina
  • Rest of Latin America
• MEA
  •  Saudi Arabia
  •  UAE
  • South Africa
  •  Rest of MEA