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The OTC hearing aids industry is fragmented in nature, with several large multinationals and small and mid-sized companies competing in the industry. The development and launch of novel advanced products based on different technologies is among a key market strategy. Some of the leading industry players including Sonova Holding AG, GN Hearing A/S (GN Group), and WS Audiology Denmark A/S among others have a notable presence in the market.
Some of the eminent market participants operating in the OTC hearing aids industry include: