Home > Food & Beverages > Nutraceuticals > Herbal Supplements > Oryzanol Market
Consumer health concerns and eco-innovation are influencing the oryzanol industry future. With a rising emphasis on well-being, oryzanol is increasingly being encompassed into products advertised for benefits to health, especially in the field of nutrition and heart health. The market has responded to an increasing need for health-promoting, and natural ingredients, with oryzanol developing as a prominent participant in the nutraceuticals and functional foods production.
The sustainable extraction and processing of oryzanol from rice bran oil is also gaining appeal, raising industrial sustainability. Investments are being made in R&D to boost the efficacy and bioavailability of oryzanol in a number of applications. Furthermore, strategic alliances are forming to investigate inventive applications of oryzanol and boost its market presence.