Organic Personal Care Products Market Size - By Product Type (Skin Care Products, Hair Care Products, Oral Care Products, Mens Grooming Products), By Price Range, By End-User, By Distribution Channel (Online, Offline), Global Forecast 2023 – 2032

Organic Personal Care Products Market Size

Organic Personal Care Products Market size was valued at USD 21.5 billion in 2022 and is anticipated to register a CAGR of over 8.4% between 2023 and 2032. Increasing awareness about the harmful effects of synthetic chemicals in traditional personal care products has driven consumers toward organic and natural alternatives. Concerns about skin allergies, hormonal disruptions, and the long-term health impacts of certain chemicals have fueled the demand for organic options.
 

Consumers are becoming more conscious of the ingredients they put on their skin. They seek products with natural, plant-based, and organic ingredients, avoiding harsh chemicals like parabens, phthalates, sulfates, and artificial fragrances.

Growing environmental consciousness among consumers has led to a shift toward eco-friendly and sustainable products. Organic personal care products often use sustainable sourcing, eco-friendly packaging, and biodegradable ingredients, appealing to environmentally conscious consumers.
 

COVID-19 Impact

The pandemic heightened consumer awareness about personal health and wellness. Many individuals became more conscious about the products they used on their skin and bodies, leading to a greater interest in organic and natural alternatives. With lockdowns and restrictions on physical stores, there was a surge in online shopping for various products, including personal care items.
 

Organic Personal Care Products Market Trends

Continued innovation in organic formulations involves the discovery and use of unique, efficacious natural ingredients. This includes botanical extracts, adaptogens, and plant-based alternatives for traditionally synthetic ingredients, meeting consumer demands for both efficacy and natural origin. Brands are increasingly offering personalized solutions, allowing consumers to tailor products to their specific skin types, concerns, or preferences. Customized skincare routines and formulations are gaining popularity, enhancing consumer experiences.
 

Organic Personal Care Products Market Analysis

Based on product type, skin care products, hair care products, oral care products, men's grooming products. The skin care products segment held around USD 7 Billion in 2022. Growing interest in anti-aging products that offer holistic wellness benefits. Skincare infused with antioxidants, vitamins, and ingredients promoting skin health and rejuvenation align with consumers' desires for both cosmetic and wellness benefits. The incorporation of CBD (cannabidiol) and hemp-based ingredients in skincare products has gained popularity due to their perceived anti-inflammatory and soothing properties, catering to consumers seeking natural remedies for skin issues.
 

Based on the price range, the organic personal care products market is categorized into low (5 to 15 USD), medium (15 USD to 50 USD), high (Above 50 USD). The low (5 to 15 USD) price range held around 51% market share in 2022. Brands are introducing affordable organic options to cater to budget-conscious consumers. These products often include essential items like cleansers, basic moisturizers, and lip balms, allowing consumers to enter the organic market without significant cost barriers. Affordable organic products also focus on addressing specific skincare concerns like acne, dryness, or sensitive skin. Brands offer targeted solutions within the price range, providing accessible options for consumers with particular skincare needs.
 

Based on end-user, the market is categorized into men, women, and kids. The men segment held around USD 189 Million in 2022. Increased focus on developing organic personal care products specifically tailored for men. This includes skincare, hair care, shaving, and grooming products formulated to address men's unique needs, such as beard care and post-shave soothing. Men are showing a preference for organic products containing natural ingredients like aloe vera, tea tree oil, shea butter, and essential oils. Brands are formulating products with these ingredients to appeal to men looking for effective yet natural skincare solutions.
 

Based on the distribution channel, the organic personal care products market is categorized into online and offline. The offline segment held around 55% market share in 2022. Dedicated specialty stores and boutiques focusing on organic and natural products are on the rise. These stores curate a selection of organic personal care items, offering consumers a diverse range of choices and a personalized shopping experience. Health food stores, wellness centers, and natural product retailers are significant offline outlets for organic personal care products.
 

North America dominated the organic personal care products market in 2022, accounting for a major share of around 35%. Growing awareness among North American consumers about the potential risks associated with synthetic chemicals in personal care products. The clean beauty movement is particularly strong in North America, with consumers seeking products free from parabens, sulfates, phthalates, and other harmful ingredients. Organic personal care products fit into this trend, leading to increased demand.
 

Organic Personal Care Products Market Share

Major players operating in the organic personal care products industry include:

• Estée Lauder Companies
• L'Oréal SA
• Unilever
• Procter & Gamble (P&G)
• Johnson & Johnson

L'Oréal SA and Estée Lauder Companies are dominant players in the industry due to their vast product landscape, geographical presence, and strategic alliances. These players focus on strategic partnerships, new product launch and commercialization for market expansion.
 

Organic Personal Care Products Industry News

• In June 2021, Unilever acquired Paula's Choice, a skincare brand. Paula's Choice brand is known for its cruelty-free products, high-performing ingredients, and science-based innovation.
   
• In 2022, L’Oréal is now a player in K-Beauty with its acquisition of Nanda Co., Ltd., which includes Stylenanda and the cosmetics brand 3CE. The lifestyle, fashion, and beauty company is based in South Korea. L’Oréal now owns 100% of the company.
   

The Organic Personal Care Products market research report includes in-depth coverage of the industry, with estimates & forecast in terms of volume (Million Units) & revenue (USD Billion) from 2018 to 2032, for the following segments:

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By Product Type, 2018 – 2032

• Skin Care Products
  • Soaps
  • Face Wash & Scrubs
  • Lotions
  • Body Wash
  • Cleansers & Serums
  • Moisturizers
  • Others 
• Hair Care Products
  • Shampoos
  • Conditioners
  • Oils
  • Others
• Oral Care Products
  • Toothpaste
  • Mouthwashes
  • Others
• Men's Grooming Products
  • Shaving Creams & Lotions
  • Shaving Oils
  • Aftershave Balms & Lotions
  • Others
• Others

By Price Range, 2018 – 2032

• Low (5 to 15 USD)
• Medium (15 USD to 50 USD)
• High (Above 50 USD)

By End-User, 2018 – 2032

• Men
• Women
• Kids

By Distribution Channel, 2018 – 2032

• Online
  • E-commerce
  • Company Websites 
• Offline
  • Specialty Stores
  • Mega retail stores
  • Pharmacies and Drugstores
  • others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • GCC
  • South Africa