Oregano Seasoning Market Analysis

Oregano Seasoning Market Analysis

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Based on product type, the powder segment dominated around USD 0.82 billion revenue in 2022. Oregano powder is convenient to use in cooking. It can be easily measured and sprinkled onto dishes, making it a popular choice for consumers who want a quick and hassle-free way to season their food. In addition, Oregano powder has a longer shelf life compared to fresh oregano leaves. This longer shelf life makes it a better choice for both consumers and manufacturers.

Based on application, the restaurant and hotels segment accounted for 35.5% of the oregano seasoning market share in 2022. Restaurants and hotels are continually looking for ways to diversify their menus and offer unique and flavorful dishes to attract customers. Oregano seasoning allows chefs to experiment with different flavor profiles, adding variety to their offerings. Some restaurants create signature dishes that feature oregano seasoning as a key component. These dishes can become popular and attract loyal customers, contributing to the growth of the market in the restaurant industry.
 

Based on end use, the food and beverage segment held over 85.4% of the oregano seasoning market share in 2022. Oregano is a versatile herb that can be used in a wide range of food and beverage products. It can be found in pasta sauces, pizza, salad dressings, marinades, soups, and more. Its ability to enhance the flavor of various dishes makes it a sought-after seasoning. Oregano seasoning provides a convenient way to add flavor to dishes without the need for fresh oregano leaves. It offers consistency in flavor, making it a favored choice for food manufacturers and restaurants.
 

The Asia Pacific oregano seasoning market size reached 0.45 billion in 2022. Oregano is widely used in Asian, Mediterranean, and international cuisines, making it a versatile ingredient that appeals to a broad range of consumers. Additionally, the increasing affluence and urbanization in countries across Asia-Pacific have fostered a growing food and beverage industry. As more people dine out and consume packaged or convenience foods, the need for flavor-enhancing ingredients like oregano has surged.