Oregano Seasoning Market Size - By Product Type (Powder, Leaves), Application (Restaurants and hotels, Enterprises and institutions, Households), End-use (Food and Beverage, Pharmaceutical, Personal Care), Regional Outlook & Global Forecast, 2023-2032

Oregano Seasoning Market Size

Oregano Seasoning Market size was valued at USD 1.29 billion in 2022 and is anticipated to register a CAGR of over 5.5% between 2023 and 2032. The popularity of Mediterranean, Italian, and other international cuisines that use oregano as a key ingredient has led to an increased demand for oregano seasoning. Oregano is commonly used in dishes like pizza, pasta, and Greek salads.
 

In addition, the foodservice industry, including restaurants and fast-food chains, often uses oregano seasoning in their menu offerings. The growth of the food industry contributes to the demand for oregano seasoning.

The fluctuations in oregano prices, driven by factors like weather conditions, disease outbreaks, or changes in demand, can affect the cost of oregano seasoning, potentially making it less attractive to consumers. In addition, oregano is primarily grown in specific regions, and disruptions in the supply chain due to factors like climate change, extreme weather events, or geopolitical issues can lead to fluctuations in the availability and cost of oregano.
 

COVID-19 Impact

The pandemic accelerated the shift to online shopping, including for groceries and food-related products. Oregano seasoning suppliers that had a strong online presence or partnerships with online retailers benefited from increased sales. In addition, the pandemic heightened awareness about health and the immune system. Oregano is often associated with potential health benefits, which may have driven interest and demand for oregano seasoning as consumers looked for ways to boost their immunity through their diets.
 

Oregano Seasoning Market Trends

The consumers have been showing an increased preference for natural and organic food products. Oregano is a popular herb, and organic oregano seasoning products may see higher demand. Organic oregano seasoning typically comes with a "certified organic" label, which serves as a form of clean labeling. Clean labeling signifies to consumers that the product is free from synthetic chemicals, additives, and genetically modified organisms (GMOs), reinforcing the natural and health-conscious image.
 

Oregano Seasoning Market Analysis

Based on product type, the powder segment dominated around USD 0.82 billion revenue in 2022. Oregano powder is convenient to use in cooking. It can be easily measured and sprinkled onto dishes, making it a popular choice for consumers who want a quick and hassle-free way to season their food. In addition, Oregano powder has a longer shelf life compared to fresh oregano leaves. This longer shelf life makes it a better choice for both consumers and manufacturers.

Based on application, the restaurant and hotels segment accounted for 35.5% of the oregano seasoning market share in 2022. Restaurants and hotels are continually looking for ways to diversify their menus and offer unique and flavorful dishes to attract customers. Oregano seasoning allows chefs to experiment with different flavor profiles, adding variety to their offerings. Some restaurants create signature dishes that feature oregano seasoning as a key component. These dishes can become popular and attract loyal customers, contributing to the growth of the market in the restaurant industry.
 

Based on end use, the food and beverage segment held over 85.4% of the oregano seasoning market share in 2022. Oregano is a versatile herb that can be used in a wide range of food and beverage products. It can be found in pasta sauces, pizza, salad dressings, marinades, soups, and more. Its ability to enhance the flavor of various dishes makes it a sought-after seasoning. Oregano seasoning provides a convenient way to add flavor to dishes without the need for fresh oregano leaves. It offers consistency in flavor, making it a favored choice for food manufacturers and restaurants.
 

The Asia Pacific oregano seasoning market size reached 0.45 billion in 2022. Oregano is widely used in Asian, Mediterranean, and international cuisines, making it a versatile ingredient that appeals to a broad range of consumers. Additionally, the increasing affluence and urbanization in countries across Asia-Pacific have fostered a growing food and beverage industry. As more people dine out and consume packaged or convenience foods, the need for flavor-enhancing ingredients like oregano has surged.
 

Oregano Seasoning Market Share

Major companies operating in the oregano seasoning industry includes:

• McCormick
• Spice Islands
• Badia Spices
• Roopak Spices
• Schwartz Spices
• Easy Life's
• Mars Food
• JB Hand and Sons Ltd
• Mountain Rose Herbs

The companies are undergoing various strategic initiatives, such as mergers and acquisitions, partnerships, collaborations.
 

Spice Islands is a renowned company specializing in the sourcing, processing, and distribution of high-quality spices, herbs, and seasonings. Established with a rich heritage dating back to the early 1940s, Spice Islands has earned a reputation for delivering premium culinary ingredients that enhance the flavors of dishes around the world. With an unwavering commitment to quality, the company meticulously selects and imports the finest spices from various exotic regions, ensuring that their products consistently meet the highest standards. Spice Islands' dedication to authenticity, purity, and sustainability resonates with chefs, home cooks, and food enthusiasts alike, making it a trusted name in the culinary industry.
 

Oregano seasoning Industry News

• In December 2020, McCormick’s purchased Fona international, this acquisition has increased the geographical expansion and company workforce.
   

The oregano seasoning market research report includes in-depth coverage of the industry with estimates & forecast in terms of transactional value (USD Billion) and transactional volume (Kilo Tonnes) from 2018 to 2032, for the following segments:

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Market, By Product Type

• Powder
• Leaves
• Others

Market, By Application

• Restaurants and hotels
• Enterprises and institutions
• Households
• Others

Market, By End user

• Food and beverage
• Pharmaceutical
• Personal care

 The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Australia
  • Malaysia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Egypt