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The orange compound industry is experiencing notable trends in response to changing consumer preferences and market dynamics. There is a growing emphasis on natural and clean-label products, driving the demand for orange compounds derived from real oranges rather than artificial sources. This trend aligns with increasing health-consciousness among consumers, who seek natural flavors and ingredients. Additionally, the market is witnessing innovation in the form of orange compounds with reduced sugar content to cater to health-conscious consumers. The COVID-19 pandemic has also accelerated the demand for orange compounds in products like juices and supplements due to their immune-boosting properties.