Online Gambling Market Size – By Game Type, By Device Type, Forecast, 2025 – 2034

Online Gambling Market Size

The global online gambling market size was valued at USD 95.5 billion in 2024 and is estimated to grow at CAGR of 10.5% to reach USD 257 billion by 2034. The major reasons attributed to the growth of the market are the growing penetration of smartphone devices globally and rising internet connectivity.
 

Online gambling platforms have become increasingly accessible due to the rising penetration of smartphone devices. According to Statista, there were 4.2 billion smartphone users around the world in 2024 and this number is expected to reach 6 billion by 2029. Moreover, affordable data plans coupled with enhanced network infrastructure have enabled users from both urban and rural regions to participate in online gambling thereby expanding the potential customer base and boosting the overall market growth
 

The regulatory landscape of online gambling has witnessed significant development, especially in well-established market such as Europe and Southeast Asia where the market is regulated through dedicated laws for for online gambling. These government initiatives to regulate and legalize online gambling are key factors responsible for market growth.
 

For instance, according to European Gaming & Betting Association (EGBA) in 2024, 27 out of 31 European countries have adopted some form of multi-licensing for online gambling, indicating a robust trend towards open, competitive markets. Moreover, out of 27 countries with multi-licensing, 23 countries have a full multi-licensing model for all regulated online gambling products.
 

Continuous technology innovation has transformed the user experience in the online gambling market. Companies are focusing on providing enhanced user experience and creating a safer environment for players by integrating blockchain technology for transparent transactions and enhanced security protocols. For instance, in 2024 Bety, a crypto-gambling platform managed by 12 Stars International Gaming Solutions Limited, has unveiled a series of blockchain-driven hash games. Licensed by the Government of the Autonomous Island of Anjouan, Union of Comoros, the platform aims to redefine fairness and transparency in online gambling.
 

As many countries are moving towards regulating and legalizing online gambling, the market is expected to grow substantially in the coming years. Companies operating in this market should focus on creating a safer environment for players by incorporating blockchain technology into their platform to attract a larger pool of customers and establish a strong foothold in the market.
 

Online Gambling Market Trends

• Crypto Casinos is the latest development in the online gambling industry. These platforms use digital currencies for their payment options. Factors, including enhanced security, faster transaction times, and reduced fees are driving the growth of the segment. For instance, according to statistics, 4% of all online gambling transactions are done using cryptocurrencies.
   
• Immersive technologies like AR & VR adoption are increasing in online gambling market. For instance, VR has been used to create virtual online casinos, where users can participate in tournaments or simply take part in specific gameplay and assume their own avatar through specific headsets, like the Oculus Quest 2 or HTC Vive.
   
• Companies in the market are significantly using AI in their online gambling platforms to automate various functions such as customer service and for targeted marketing. From chatbots to predictive analytics, AI enables online casinos to deliver faster responses, improve problem resolution, and build stronger relationships with players.
   

Online Gambling Market Analysis

Based on game type, the online gambling market is bifurcated into Sports Betting, Casino, Lottery, Bingo and Others.
 

• The sports betting market was valued at USD 36.9 billion in 2024. The surge in global sports engagement and the proliferation of real-time, in-play betting are driving the growth in the market segment. For instance, according to Statista, user engagement in online sports betting increased from 83.7 million in 2021 to 137.9 million in 2024 globally.
   
• The basketball sports betting segment held the largest market share of 26.5% in the year 2024 and is expected to continue its dominance till the forecast period. The game is highly popular in countries like the U.S., Australia, China, and India which is driving growth for this segment in the market. Moreover, prominent leagues such as the National Basketball Association (NBA) which offer an average of 80 games per season open a steady stream of betting opportunities and contribute to significant growth in the market.
   
• The football sports betting segment is anticipated to grow at the highest CAGR of 12.5% for the forecast period. The popularity of football vastly surpasses any other game, this can be concluded from the fact that this game is played in over 230 countries in 2024. Moreover, according to FIFA around 5 billion people engaged with the last FIFA World Cup in Qatar 2022, with the final reaching a global audience of 1.5 billion viewers. The vast popularity of the game coupled with the sport's packed schedule, featuring multiple domestic leagues and international tournaments fuels the growth of the online gambling market.
   
• The horse racing sports betting segment is expected to reach a market size of USD 7.5 billion in 2034. The rapid short-duration nature of races combined with dynamically shifting odds drives intense real-time betting activity in the market.
   
• The cricket sports betting market was valued at USD 7 billion in the year 2024. Cricket is the most popular game in Asia countries like India, Australia, and Pakistan, and the rise of skill-based gambling platforms like Fantasy leagues in these countries is driving the segment growth in the market.
   
• The casino market is growing at a significant rate of 10.4% for the year 2025-2034. Online casino games offer variety of games and with the advancement in technology & internet connectivity people can easily access online casinos where they can play the games of their choice at the comfort of their homes which is driving the growth of segment.
   
• The live casino market is expected to reach market size of USD 27.7 billion in 2034. The market is driven due to the enhance user experience as live casino brings atmosphere of a traditional casino into the virtual world providing player real-time interaction with dealers at the comfort of their home.
   
• The blackjack market held the highest share of 34% in the year 2024. The strategic gameplay and the favourable odds for players are the reasons for the growth of Blackjack. It is also a very popular game due to the availability of the game in traditional as well as live casino.
   
• The baccarat market stood at USD 4.9 billion in 2024. The game is widely popular in Asian and European region due to its simplicity and the possibility of making large winnings which is driving the growth of the online gambling market.
   
• The poker market is growing at a CAGR of 9.7% for the year 2025-2034. This online poker game’s interactive and multiplayer feature offer player from different region to connect and player together and thus increasing community interaction and social engagement. Due to this the game is quite popular which is driving the growth in the market.
   
• The lottery market is expected to reach USD 40.6 billion in 2034. One of the important feature of online lottery games is low risk and high reward, which attracts larger player base who are interested in making large winning amounts with minimal investment which fuels the market growth of the segment.
   
• The bingo market is growing at a significant rate of 7.5% for the forecast period. The rising popularity of the game is coupled with the game easy to play feature is expected to drive the market growth.
   

Based on device type, the online gambling market is divided into Mobile & Tablets and Desktop.
 

• The desktop segment held the largest market share of 55.4% in 2024. The market is driven due to enhanced viewing experiences due to larger screen sizes also, desktop is much more suitable for games that require high graphics resolution and processing speed which is driving the growth of the segment
   
• The mobile & tablet segment was valued at USD 42.6 billion in 2024. The market is growing due to increasing number of smartphone & tablets user across the globe. Moreover, these devices allow players to participate in remotely, making it easier for them to access their online gambling platform without being tied to a specific location.
   

In Europe, the online gambling market is anticipated to grow at the highest CAGR of 11.5% for the year 2025-2034. Growing popularity of sports betting and rise of crypto casino is expected to boost the market growth in the region. For instance, countries like Malta and Estonia, have embraced crypto gambling, issuing licenses to operators who meet regulatory requirements. These jurisdictions recognize the potential of blockchain technology and have developed frameworks to support crypto-friendly gaming platforms.
 

• The U.K. online gambling market was valued at 9.5 billion in 2024. The country's well-regulated online gambling industry and the rise of sports leagues like the World Cup, and Euro football leagues favor the growth of online gambling in the country.
   
• The German market is growing at a significant rate of 11.4% for the forecast year. The rise of legal online casinos is driving the market in the country. For instance, in 2024 Schleswig-Holstein became the first German state to grant licenses to commercial operators to provide online live casino and table games.
   
• Projections indicate that the online gambling market in Italy is expected to reach USD 16.7 billion in 2034. The major factor contributing to the growth is the convenience and accessibility offered by online gambling platforms which gives the players the ability to play casino games from the comfort of their home. Moreover, the rising user penetration is also expected to boost the market in the country. For instance, according to Statista, the number of users participating in online gambling in Italy is expected to reach 4.3 million by 2029.
   
• The France online gambling market held a market share of 13.3% in 2024. The growing focus of the government to the legalized online casino market is expected to drive the market in the country. For instance, the government added an amendment to the Draft Finance Bill 2025 which would introduce a licensed online casino market. This move by the government will facilitate the French companies to launch online casino operations from 2025.
   
• The Spain market is expected to grow at a significant CAGR of 10.3% for the forecast period. The market in the country is driven by the rise of sports betting platforms.
   

The North American online gambling market is projected to grow significantly, reaching a market size of USD 74.8 billion in 2034. The market in this region is increasing due to government initiatives to legalize and regulate gambling in countries like the U.S. and Canada. Moreover, by legalizing online gambling government is able to impose tax which creates a new stream of revenue for the government. For instance, in U.S. the tax rate on online sports betting is 51% which is among the highest in the country. Revenue from gaming taxes goes to statewide education programs, and to local municipal government.
 

• The U.S. online gambling market held the highest share of 86.9% in 2024.  States like New Jersey, Michigan, and Pennsylvania are capitalizing on the new legal landscape and creating regulated, secure markets for both online and mobile sports betting which is driving the market.
   
• The Canada market is expected to reach the market size of USD 8 billion in 2034. The growing number of smartphone user is driving the market for online gambling in the country. For instance, according to statistics there are over 19.3 million active active online gamblers in Canada in 2024.
   

The Asia Pacific online gambling market was valued at USD 20.2 billion in 2024 and is growing at a significant rate till the forecast period. The rising penetration of smartphone devices and strengthening network connectivity in emerging economies like India and Thailand is expected to fuel the market in the region.
 

• The online gambling market in China stood at USD 3 billion in 2024. The market is driven by the rising user penetration in online gambling and the rise of online live casinos in the country.
   
• The India online gambling industry is growing at a significant rate and is expected to reach market size of USD 5.1 billion in 2034. The rise of skilled-based gambling platforms like Dream11 and My11Circle is driving the market. For instance, according to Statista the number of registered fantasy users in India grew to 180 million in 2023 from 160 million in 2022 and this number is expected to reach 500 million by 2027.
   
• The Australia online gambling market held a market share of USD 1 billion in 2024. The growing sports betting platform in the country coupled by the rise youth engagement in the sports industry is driving the market.
   
• The South Korea market is expected to grow at a CAGR of 5.9% for the forecast period. The rise of iGaming industry and well-established internet connectivity fuels the market growth.
   
• The Singapore online gambling market held market share of 19.2% for the year 2024 and is growing at a decent pace in the forecast period. The market in this country is driven by increased internet connectivity and rising popularity of sports betting among the players.
   
• Projection indicate that the market in Philippines is expected to reach market size of USD 11.7 billion in 2034.
   

In the Latin America the online gambling market is predicted to register a CAGR of 25% for the year 2025 to 2034. Some of the key factors driving the market in this region are expanding digital infrastructure, growing internet connectivity and government efforts to legalize online gambling activity.
 

• The Brazil online gambling market was valued at USD 2.4 Billion in 2024. The market is driven by the government initiate to legalize online gambling. For instance, in December 2023 Brazilian Senate passed its gambling regulations for sports betting and online casinos. Also, the Brazilian government has authorized 66 betting site to operate legally in Brazil and Of these, 30 sites (from 14 companies) have received permanent authorization for the next five years.
   
• The Mexico online gambling market is growing at a CAGR of 7.7% for the year 2024-2034. The market is this country is driven by increasing collaboration between online gambling operators. For instance, 3 Oaks Gaming entered in a strategic partnership with Rush Street Interactive, Inc., a leading online casino and sports betting company in Mexico. As part of this collaboration, 3 Oaks Gaming has launched its extensive portfolio of games with RSI’s RushBet brand, making its content available to players in Colombia and Mexico.
   
• The Argentia online gambling industry is expected to reach USD 790.7 million in 2034. The market in this region is growing due to growing user base and increase penetration of online gambling platform in the country. For instance, as for 2024 there are 14.6 million online platform users in the country.
   

The Middle East and Africa online gambling market was valued at USD 4.4 billion in 2024. The various factors responsible for the market growth are growing internet connectivity, government supports and increasing number of online casinos in the region.
 

projected to grow significantly, reaching over USD 234.9 million by 2034. In Middle East and Africa, the market is growing rapidly with continuous development through government initiatives and support for sustainability.
 

• The Turkey online gambling market is expected to reach market size of USD 1,020 million in 2034. The rise of online casino platforms is driving the market growth in the country. For instance, Luke Casino, an online casino platform recently launched in 2024 is gaining foothold in the market by efficiently optimizing its solution for smartphones & tables devices allowing players to enjoy their online gambling from anywhere.
   
• The South Africa online gambling market is growing at a decent rate of 4.7% for the year 2025-2034. The market in this country is growing due to the increase penetration of smartphone and growing network infrastructure. Moreover, the young population in the country is likely to engage with technology, including online betting and gambling as according to Statista, the number of gambling apps download increased from 7.1 million in 2021 to 9.6 million in 2024
   

Online Gambling Market Share

The online gambling industry is fairly fragment due to presences of large number of both multinational operators and strong regional players. Betsson AB, Bet365, Entain PLC, Flutter Entertainment PLC, and Kindred Group PLC are the top 5 companies accounting for 25%-30% of the market. The players in this market compete with one another through technology advancements, sponsorship and geographical expansion.
 

For instance, UEFA has announced bet365 as the first sports betting brand to sponsor the UEFA Champions League (UCL) starting from 2025 until the end of the season. As part of the three-year deal, bet365 will sponsor the men’s competition, advertising its brand on in-game perimeter LED boards, media backdrops, and UCL digital channels.
 

Similarly, in 2024 Kindred Group PLC marked its presence in Estonia by launching its Kindred Sportsbook Platform. The launch is part of Kindred's broader strategy to achieve full end-to-end control over its products.
 

Online Gambling Market Companies

Some of the eminent market participants operating in the online gambling industry include:

• Betsson AB
• 22bet
• 888 Holdings PLC
• Bet365
• Draftkings Inc. 
• Entain PLC
• Flutter Entertainment PLC
• Kindred Group PLC
• Mgm Resorts International
• Super Group (sghc Limited)
• William Hill

As online gambling is getting legalised in most of the countries, major players like Betsson is strategically tapping into newer market and cementing their position in already established market through celebrity endorsement and partnership. For instance, In January 2024, Betsson has partnered with Peruvian football icon Paolo Guerrero, who will serve as their exclusive Global Casino Ambassador. Guerrero having played for South American clubs such as Internacional and Racing Club, Corinthians, and Flamengo, this partnership will facilitate Betsson’s presence across Latin America through Guerrero’s popularity.
 

Online Gambling Industry News:

• In September 2024, Flutter Entertainment one the prominent online sports betting and iGaming operator announced the acquisition of 56% stakes in the NSX group. This acquisition is in-line with the Flutter strategy to invest in partnership and acquisition to gain top spot in international market.
   
• In October 2024, Inspired Entertainment a B2B gaming content and solution provider announced its expansion in Mexico through an extended partnership with bet365. The collaboration facilitated the launch of the slot game Sticky Stacked Fire 7s to bet365's Mexican platform.
   

The online gambling market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Billion from 2021 – 2034 for the following segments:

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Market, By Game Type

• Sports Betting
  • Football
  • Horse Racing
  • Tennis
  • Cricket
  • Basketball
  • Other Sports 
• Casino
  • Live Casino
  • Baccarat
  • Blackjack
  • Poker
  • Slots
  • Others Casino Games
• Lottery
• Bingo
• Others

Market, By Devices

• Mobile & Tablets
• Desktop

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands 
• Asia Pacific
  • China
  • India
  • Australia
  • South Korea
  • Singapore
  • Philippines 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East and Africa 
  • Turkey
  • South Africa