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The online airline booking platform industry is evolving rapidly, driven by changing consumer preference with the post covid pandemic era. In response to the uncertainty surrounding travel plans, consumers now favor booking options that offer flexibility in terms of cancellations, rescheduling, and refunds. In January 2024 the U.S. Department of Transportation reported that major airlines adopted more flexible booking policies, allowing passengers to change or cancel flights without significant penalties.
Platforms, such as Expedia and Booking.com, have updated their interfaces to clearly display flexible fare options. Consumers prefer digital payment methods and e-wallets for booking and managing travel expenses. They are adopting these methods for convenience, offers, discounts, and to save time. In April 2024, OECD reported that the integration of digital wallets, such as Apple Pay, Google Pay, and PayPal, on airline booking platforms has surged. Delta and Qatar Airways have adopted these payment options to enhance transaction security and convenience.