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Based on trucks, the market is segmented into light-duty trucks, medium-duty trucks, and heavy-duty trucks. In 2023, the light-duty trucks segment accounted for over 40% of the market share and is expected to exceed USD 11 billion by 2032. Light-duty trucks hold the largest market share in the on-demand trucking market due to their versatility and crucial role in urban logistics, especially for last-mile deliveries.
The rise in e-commerce has driven the demand for frequent, small-scale shipments, making light-duty trucks ideal for short-distance transport. Their ability to navigate congested city streets and operate efficiently in metropolitan areas makes them the preferred choice for retailers and delivery services. Additionally, industries such as retail, food and beverage, and healthcare, which require quick, on-demand deliveries, frequently rely on these trucks. The lower operating costs of light-duty trucks, compared to medium and heavy-duty vehicles, further enhance their market dominance. Their affordability and ease of maintenance attract a broader customer base.
Based on the booking platforms, the on-demand trucking market is divided into mobile apps and web-based platforms. The mobile apps segment held around 68% of the market share in 2023, due to their convenience, real-time connectivity, and widespread smartphone usage. These apps enable shippers and truckers to book, track, and manage freight operations instantly from any location, offering unmatched flexibility.
With features like real-time freight matching, GPS tracking, and digital payment integration, mobile platforms streamline logistics processes, reducing the need for traditional intermediaries. Additionally, mobile apps provide transparency in pricing and availability, enabling businesses to make informed decisions quickly. Their user-friendly interfaces appeal to both individual shippers and large enterprises. As mobile penetration continues to rise globally, especially in regions with strong logistics demands like North America and Asia-Pacific, the dominance of mobile apps in this market segment is expected to grow further.
North America on-demand trucking market accounted for 35% of the revenue share in 2023 and is expected to exceed USD 10 billion by 2032. Advancements in digital freight platforms and a booming e-commerce sector are driving robust growth in the market. The U.S. holds the largest market share in North America, benefiting from a well-established logistics infrastructure and high demand for flexible, scalable transportation solutions.
Key growth drivers include increased last-mile delivery needs, real-time freight tracking, and the growing adoption of mobile apps by shippers and carriers. Additionally, rising fuel costs and a shortage of truck drivers are pushing companies to seek more efficient, technology-driven logistics solutions.
Europe's on-demand trucking market is experiencing steady growth, driven by increased digitalization in logistics, rising e-commerce, and a growing need for efficient freight solutions. Germany, France, and the UK are key contributors, thanks to their advanced logistics infrastructure and high demand for flexible transportation services. Additionally, the push for sustainability is promoting the adoption of optimized freight solutions, reducing empty miles and fuel consumption. Growth in cross-border trade within the European Union is also fueling demand for real-time, on-demand trucking solutions across the region.
Rapid urbanization, a booming e-commerce sector, and industrial advancements are driving significant growth in the on-demand trucking market in the Asia Pacific region. Key contributors such as China, India, and Japan are experiencing increased demand for adaptable logistics and last-mile delivery solutions. The rise in smartphone usage and the digital transformation of logistics further fuel this adoption. Additionally, government-backed infrastructure projects and smart transportation initiatives are amplifying market momentum. As businesses increasingly prioritize cost-effective and scalable freight options, the Asia Pacific region is poised for substantial growth in on-demand trucking services in the coming years.
In the Middle East & Africa (MEA), infrastructure development and construction projects are driving the growth of the on-demand trucking market. The UAE and Saudi Arabia are leading this demand, focusing on efficient freight solutions and digital logistics platforms. In Latin America, increasing industrialization, trade activities, and e-commerce expansion, particularly in Brazil and Mexico, are fueling growth. The rising adoption of mobile freight platforms is enhancing logistics operations in these countries.