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The expansion of same-day and instant delivery options in the on-demand delivery service industry is driven by increasing consumer expectations for speed and convenience. Companies are investing in technology and logistics to fulfill orders within hours or even minutes of placement, particularly in urban areas where demand is high. This trend is supported by advancements in AI for route optimization and real-time location systems (RTLS), which enhance operational efficiency.
The shift to online shopping accelerated by recent events has underscored the importance of fast delivery, making same-day options a key competitive strategy for businesses aiming to meet modern consumer demands effectively. For instance, in June 2024, Swiggy Instamart, a quick commerce delivery platform in India, partnered with Hamleys to offer rapid toy deliveries, promising doorstep arrival in just 10 minutes.
There is also a growing emphasis on sustainability within the on-demand delivery sector, driven by consumer demand for eco-friendly practices. Companies such as Uber are adopting electric trucks, optimizing delivery routes to reduce carbon footprint, and implementing packaging solutions that minimize environmental impact. This trend reflects a broader industry commitment to balancing convenience with
environmental responsibility.