Home > Automotive > Automotive Technology > Infotainment > On-Board Connectivity Market
Based on technology, the market is divided into ground to air and satellite. In 2024, the ground to air segment accounted for over 50% of the market share and is expected to exceed USD 18 billion by 2034. The demand for remote monitoring of aircraft systems is driving the growth of ground to air technology in the on-board connectivity market. This capability allows real-time tracking and analysis of critical aircraft parameters, enhancing maintenance efficiency & proactive issue resolution.
Airlines benefit from improved operational reliability and reduced downtime, contributing to overall cost savings. The increasing emphasis on aviation safety and performance optimization fuels the adoption of ground-to-air connectivity solutions for comprehensive remote monitoring in the aviation industry.
Based on end user, the on-board connectivity market is categorized into maritime, railway, and aviation. The aviation held above 45% of the market share in 2034. Collaborations focused on providing airlines with in-flight entertainment systems are driving growth in the aviation segment. These partnerships enhance the passenger experience by offering a variety of on-demand entertainment options during flights.
For instance, in August 2023, Viasat received a contract from Malaysia Airlines to equip its new Boeing 737-8 fleet with a wireless In-Flight Entertainment (IFE) system. Additionally, the airline has chosen Viasat's premium onboard internet connectivity. This collaboration ensures passengers access to over 500 on-demand entertainment options and personalized shopping experiences.
The U.S. on-board connectivity market accounted for 75% of the revenue share in 2024 and is expected to exceed USD 8 billion by 2034, due to its advanced technological infrastructure, widespread adoption of high-speed internet, and significant investments in satellite communication systems. The country is home to leading companies like Viasat, Gogo, and Honeywell, which drive innovation and development in onboard connectivity solutions.
Additionally, the U.S. aviation and automotive sectors are early adopters of these technologies, incorporating them to enhance passenger experience and vehicle functionality. Strong regulatory support and consumer demand for seamless connectivity further contribute to the market's growth. The U.S. also benefits from a large consumer base, with extensive travel and transportation networks requiring robust connectivity solutions. Moreover, the rapid deployment of 5G and satellite systems boosts connectivity options, solidifying the U.S.'s leadership position.
Europe’s onboard connectivity market is experiencing significant growth, driven by increasing consumer demand for seamless internet access across various transportation modes, including airlines, trains, and automobiles. Strong technological advancements and the presence of major players like Inmarsat and Deutsche Telekom fuel market expansion. European regulations and safety standards also promote the adoption of onboard connectivity in transportation. The automotive sector is adopting connected and autonomous vehicles, enhancing demand for reliable connectivity.
Additionally, Europe’s growing focus on sustainability and intelligent transportation systems is further boosting market development. Increased investment in satellite technology and 5G infrastructure is expected to drive further growth.
The Asia-Pacific region is rapidly expanding in the onboard connectivity market due to a large and growing population, rising disposable incomes, and a booming middle class with increasing expectations for connectivity. Key countries like China, Japan, and India are seeing strong adoption of connected transportation technologies, particularly in the automotive and aviation sectors. The region’s vast geographical area and high-speed rail networks create a strong demand for seamless connectivity solutions.
With advancements in 5G and satellite infrastructure, APAC is set to become a leading player in onboard connectivity. Government investments in smart city initiatives and digital transformation are expected to further drive market growth. Additionally, the rise of connected and autonomous vehicles in the region boosts demand for advanced connectivity technologies.