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Omega 9 market size is poised to record a lucrative CAGR from 2024 to 2032. A global rise in product demand can be linked to increased concerns regarding health and well-being among consumers. As per the WHO, nearly 17.9 million people die due to CVDs every year. Due to the widespread occurrence of various lifestyle diseases such as heart disease, diabetes, and cardiovascular problems, people are making necessary diet changes by including appropriate amounts of fatty acids such as omega 9 and proteins.
As omega 9 fatty acids offer several health and medicinal benefits when consumed moderately, they are believed to boost HDL (good cholesterol) levels and lower LDL (bad cholesterol) levels. Moreover, consuming foods rich in omega 9 is significantly healthier than other types of fats. Since higher, unhealthy cholesterol levels can elevate the risk of heart attack or stroke, especially among older individuals, the popularity of foods and substances that help maintain healthy cholesterol levels is rising. Increasing consumer awareness of these benefits and changing eating habits will augment the omega 9 industry forecast.
The omega 9 industry continues to witness steady growth owing to the trend of incorporating omega 9 rich oils like olive oil and canola oil. Innovations in product formulations and the food industry's shift towards cleaner labels and natural ingredients is creating new opportunities for market players, with product application in various foods and beverages.
Based on the source, the olive oil segment is expected to depict an upward trend through 2032. Olive oil has gained enormous popularity among consumers over the years, especially those who want to cut down or maintain a healthy weight. Besides aiding weight loss, it is known to prevent the risk of stroke, heart disease, and cardiovascular problems. Olive oil consumption has grown significantly worldwide and has almost doubled since the 1990/1991 crop year, and both IOC member and non-member countries have participated in this growth.
In terms of application, the dietary supplement segment will hold a significant revenue share between 2023 and 2032. The demand for and consumption of different types of health supplements has increased tenfold in recent years as consumers have become increasingly conscious of their health and well-being. The Council for Responsible Nutrition (CRN) recently released findings from its annual Consumer Survey on Dietary Supplements, in 2022, the consumption of dietary supplements reached 75% in the U.S., down from 80% in 2021.
North America omega 9 market is estimated to record substantial gains by 2032, driven by the prevalence of heart diseases. According to the U.S. Centers for Disease Control and Prevention, heart disease is among the leading causes of death in the U.S. With the increasing burden of lifestyle diseases and growing health concerns, consumer demand for products that benefit heart health would continue to increase. The regional food, beverage, and supplement brands are seeking the development of products rich in omega 3, omega 6, and omega 9 to capitalize on the booming regional market.
Some of the leading companies involved in the omega 9 industry include:
Research, development, and product innovations remain top strategies among manufacturers as they anticipate robust demand. They are also looking for collaboration with other brands, acquisitions, and mergers to stay ahead of the competition.
In April 2023, the Dow Chemical Company successfully acquired Rohm and Haas. With this acquisition, Dow plans to grow its performance products and specialities portfolio to deliver consistent earnings growth.