Olive and Olive Derivatives Market Analysis

Olive & Olive Derivatives Market Analysis

Global awareness of health and wellness has increased, boosting the demand for olive products. People see olives and olive oil as heart-healthy choices rich in good fats and antioxidants. Also, the popularity of Mediterranean and plant-based diets has led to more consumption of olives and olive oil, which are key to these diets.

In emerging economies, higher disposable incomes have made consumers more likely to buy premium olive products. Additionally, the use of olive derivatives in cosmetics and pharmaceuticals, due to their natural antioxidant and moisturizing properties, has expanded the market.

To get key market trends

  Download Free Sample

Based on type, the olive and olive derivatives market is segmented into virgin olive oil, refined olive oil and olive pomace oil. In 2024, the virgin olive oil segment led the market, generating around USD 13.2 billion. Virgin olive oil is known for its high quality and purity. This category includes extra virgin olive oil, which is the best quality and most popular type because of its great taste and health benefits. Extra virgin olive oil holds a large part of the market share in this segment, driven by consumer demand for genuine and high-quality products.
 

Refined olive oil, although not as highly valued for its flavor and health benefits as extra virgin olive oil, still has a significant share in the market. Refined olive oil is usually used in cooking and food processing because it has a higher smoke point and a neutral taste, making it suitable for many cooking purposes.
 

Based on packaging type, the market is segmented into glass bottles, plastic bottles, cans and bulk containers. In 2024, glass bottles dominated the olive & olive derivatives market, capturing 62.6% of the share based on packaging type. Traditionally, glass bottles have been the preferred choice for packaging olive oil, especially for premium extra virgin varieties. They offer several advantages, such as protection from light and oxygen, which can degrade the oil's quality.
 

This protective quality ensures that glass bottles maintain a significant market presence, particularly in high-end retail segments where consumers value authenticity and quality presentation. Meanwhile, plastic bottles are becoming more popular, especially in the mid-range market. They are convenient because they are easier to handle, safer to transport, and less likely to break compared to glass. As a result, plastic bottles attract consumers who want a balance between quality and affordability.
 

Based on end-use, the household segment of the olive & olive derivatives market is expected to grow at a CAGR of 3.3% through 2034. This growth is due to more consumers using olive oil and table olives in their daily cooking. Olive oil is commonly used in many households for cooking, dressings, and dipping, which keeps the demand steady in this segment. The health benefits and versatility of olive products also make them popular choices for home kitchens.
 

During the forecast period, the supermarkets and hypermarkets segment is expected to drive significant growth in the olive and olive derivatives market. These large retail outlets offer consumers easy access to a wide variety of olive and olive derivative products. With plenty of shelf space and a consistent range of brands and types, they have become the preferred choice for many shoppers.
 

Specialty stores, such as gourmet food shops and olive oil boutiques, cater to consumers looking for high-quality and unique olive products. Although they have a smaller market share compared to supermarkets, these stores offer carefully selected products and expert advice, attracting customers who value authenticity and premium options.
 

U.S. olive and olive derivatives market reached a valuation of USD 4.1 billion in 2024. This growth is due to more people becoming health-conscious and the increasing popularity of Mediterranean diets. Olive oil, known for its healthy monounsaturated fats, has seen higher demand in cooking, beauty, and wellness products. The beauty industry is also focusing more on natural and organic ingredients, which has increased the use of olive derivatives for their nourishing benefits.
 

In North America, the U.S. leads the olive market because of its strong food and beauty industries. There is a growing demand for high-quality olive oils and olive-based personal care products, supported by advanced production and distribution systems. As health trends spread, Canada and Mexico are slowly expanding their olive derivative markets. These factors together make North America an important area for the growth of olive products.