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Prominent participants of the off-road tires industry include :
Many players are engaged in strategic initiatives and research & development activities to incorporate off-road tires with new technologies in order to reinforce their market foothold. For instance, Galaxy, a brand of Yokohama, released new variants of off-road tires for mining vehicles in 2019. These tires consist of cut and heat resistance compounds, thus generating prospects for attracting more consumers seeking durable off-road tires.