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Rising consumer demand for high-performance electric vehicles along with increasing integration of advanced technologies across EVs will complement the business outlook. shift in consumer preference is pushing OEMs to develop more powerful and sophisticated EDUs that can deliver high torque, acceleration, and efficiency. The rise of performance-oriented EV brands such as Tesla has set new benchmarks in the industry, prompting traditional automakers to enhance their EDU offerings to remain competitive.
In addition, the integration of advanced technologies, such as artificial intelligence (AI), machine learning, and Internet of Things (IoT) connectivity, is transforming the OEM EDU market. These technologies enable smarter and more efficient electric drive systems that can optimize performance in real-time based on driving conditions, energy consumption, and user preferences.