Oat Based Beverages Market Size - By Source (Organic, Conventional), Product Type (Plain/Original, Flavored), Distribution Channel (Retail Stores, Online Retail, Specialty Stores, Food Service/HORECA), Specialty & Global Forecast, 2023 – 2032

Oat Based Beverages Market Size

Oat Based Beverages Market size was valued at USD 728.7 million in 2022 and is estimated to expand at a CAGR of 7.7% between 2023 and 2032. Consumers are increasingly adopting plant-based diets due to health benefits, ethical considerations, and environmental concerns. Oat-based beverages are a popular choice as they offer a dairy-free and vegan alternative. Many individuals are lactose intolerant or have dairy allergies, leading them to seek non-dairy alternatives like oat-based beverages that provide a similar creamy texture and taste.

Oat-based beverages are often fortified with vitamins, minerals, and nutrients, appealing to health-conscious consumers looking for functional beverages that support their well-being.

Fluctuations in the availability and cost of oats, as well as other ingredients used in oat-based beverages, can disrupt supply chains, affecting production and pricing. Maintaining consistent product quality and taste across batches can be challenging due to variations in oat crops, processing methods, and ingredient sourcing. Oat-based beverages may exhibit texture issues, such as separation or graininess, that can impact consumer acceptance.

COVID-19 Impact

Consumers became more health-conscious during the pandemic, leading to increased interest in plant-based and functional beverages like oat-based drinks. With restrictions on dining out and increased time spent at home, there was a rise in demand for packaged foods and beverages, including oat-based products. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is set to drive the market growth.

Oat Based beverages Market Trends

The global shift towards plant-based diets and veganism has led to a surge in demand for oat-based beverages as dairy milk alternatives. Consumers are increasingly seeking healthier beverage options. Oat-based beverages are valued for their nutritional content, including fiber, vitamins, and minerals. Oat-based beverages are being fortified with vitamins, minerals, and other functional ingredients to offer added health benefits.

Oat Based beverages Market Analysis

The oat-based beverages market from organic source segment dominated around USD 392.6 million revenue in 2022. Consumers looking for health-conscious and environmentally friendly options are driving the demand for organic and non-GMO oat-based beverages.

Plain/original segment accounted for 60% of the oat based beverages market share in 2022. Consumers seeking dairy-free alternatives in their diets are driving the demand for plain oat milk as a versatile and neutral base for various applications.

The oat-based beverages market from gluten-free segment is anticipated to grow at 7.4% CAGR through 2032. Gluten-free oat-based beverages attract consumers looking for post-workout recovery options and those seeking to increase their protein intake.

Based on distribution channel the oat based beverages market from retail stores segment will gain remarkable momentum during the forecast timeline. Retail stores provide easy access to a wide range of oat-based beverages, attracting consumers looking for convenient shopping experiences.

U.S. oat based beverages market size held over USD 156.8 million in 2022. The rapid expansion of the e-commerce sector in North America has driven a significant increase in demand for paper-based packaging materials, including corrugated boxes, mailers, and protective packaging, to support the shipping and delivery of products ordered online.

Oat Based Beverages Market Share

Some of the major companies operating in the oat based beverages market are :

• Oatly AB
• Califia Farms
• Alpro
• Quaker Oats Company (PepsiCo)
• Pacific Foods of Orego
• Hälsa Foods
• Rude Health
• Elmhurst 1925
• Happy Planet Foods
• Nature's Path Foods
• Pureharvest
• Minor Figures
• Nancy's Oatmilk
• Drink Simple
• Pacifica Beverage 
   

These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
 

Oat Based Beverages Industry News: 

• In June 2022, Pure Harvest farms received US$ 180.5 million from global investors to fund its expansion.
   

This oat based beverages market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

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Market, By Source

• Organic
• Conventional

Market, By Product Type

• Plain/Original
• Flavored

Market, By Specialty

• Gluten-Free
• Dairy Alternative
• Heart-Healthy
• Others

Market, By Distribution Channel

• Retail Stores
• Online Retail
• Specialty Stores
• Food Service/HORECA

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Egypt