Nutritional Serum Market Trends

Nutritional Serum Market Trends

Advances in skin care technology have led to the development of innovative serums with ethically sourced ingredients, techniques, sustainable packaging and unique delivery systems. For instance, encapsulation technology protects active ingredients from degradation and ensures targeted delivery of optimal efficacy. For instance, in October 2023, Plum Goodness, an Indian beauty brand, launched a new range of hair care and beauty products including face serums, creams, sunscreens, moisturizers, lipsticks, sprays and monsoon hair care products. It is a facial serum with 2% encapsulated salicylic acid that contains pear extracts rich in amino acids and powerful antioxidants that help increase skin elasticity and strengthen the skin's protective layer.
 

Consumers are increasingly aware of the potential harmful effects of synthetic ingredients and are choosing serums with natural alternatives. As disposable incomes increase, especially in emerging economies, consumers may invest in quality skin care products such as facial serums. An increase in disposable income has created new markets and opportunities for natural and organic skin care products.
 

For instance, Bee Rx launched a new line of clean label and natural cosmetic skin care products in Canada for Taro Pharmaceuticals Inc., a Canadian manufacturer and supplier of prescription and over-the-counter and dermatology products. Bee Rx's range of skin care products include anti-aging face serums, lip firming serums and anti-aging eye serums. The company uses 100% natural ingredients, including kanuka honey from New Zealand and natural bee venom.