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Nutritional Serum Market Size
- Report ID: GMI10058
- Published Date: Jun 2024
- Report Format: PDF
Nutritional Serum Market Size
Nutritional Serum Market size was valued at USD 5.5 billion in 2023 and is anticipated to register a CAGR of 5.6% between 2024 & 2032. The market growth can be attributed to the increased focus on physical appearance and increased availability of skin care products. Additionally, the spread of social media marketing by various dietary supplement manufacturers is expected to drive the market during the forecast period.
Further, manufacturers and service providers increase social media marketing initiatives to promote their products globally. Due to the growth of social media users, it has become a popular platform for marketing offers. Consumers can interact with brands on social media platforms such as Instagram, Facebook and YouTube through advertisements, quizzes, surveys and forms provided by the manufacturer. These ads, quizzes, and forms provide information about consumer preferences and choices that can help manufacturers update supplements based on market demand. These benefits associated with social media advertising are expected to increase the adoption of social media marketing, which is expected to boost the growth of the market in the coming years.
| Report Attribute | Details |
|---|---|
| Base Year: | 2023 |
| Nutritional Serum Market Size in 2023: | USD 5.5 Billion |
| Forecast Period: | 2024 – 2032 |
| Forecast Period 2024 – 2032 CAGR: | 5.6% |
| 2024 – 2032 Value Projection: | USD 8.9 Billion |
| Historical Data for: | 2021 - 2023 |
| No. of Pages: | 300 |
| Tables, Charts & Figures: | 176 |
| Segments covered: | Type, skin type, price, end user, distribution channel, and region |
| Growth Drivers: |
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| Pitfalls & Challenges: |
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Manufacturers are investing heavily in research and development to create innovative, affordable and environmentally friendly pure skin care products that are highly effective in maintaining skin health. Consumers are increasingly looking for skin care solutions tailored to their specific needs and concerns. Facial serums offer a targeted approach with concentrated formulations that can address a variety of concerns, from wrinkles and acne to hyperpigmentation and dryness.
For instance, in February 2021, Swissforce Pharma AG launched a new face serum that specifically targets fine lines and wrinkles. This newly launched serum contains a unique combination of 2% low molecular weight hyaluronic acid, collagen booster, retinol, collagen and sweet iris stem cells. The serum helps reduce wrinkles and lines and restore skin elasticity by tightening and firming the skin. Such product launches help cosmetic companies redefine their product strategies and help them serve consumers who are looking for skin care routines tailored to specific skin concerns and needs.
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Nutritional Serum Market Scope
