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The demand for the product has also increased due to rising health concerns among consumers who favour a balanced diet with nutrient-rich foods. In addition, the proliferation of health awareness campaigns highlighting the value of nutrition and wellbeing has had a favourable impact on the consumption of nutritious bars around the world.
Increasing popularity due to the easy availability of an assortment of consumer goods under one roof, parking space, and convenient working hours. Further, urbanization, growth in the working-class population, and competitive pricing have fueled the attraction of hypermarkets in both developed and emerging nations.
The Asia Pacific nutritional bar market was worth around USD 773 million in 2022. Due to the region's rapid population growth, Asia Pacific currently holds the majority of the global market for nutritional bars. Owing to the presence of significant players during the forecast period, regional markets for nutritional bars will expand.