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These companies are investing heavily in research and development to expand their product portfolios and meet the evolving needs of consumers. Partnerships and acquisitions are also common in this sector, enabling companies to leverage each other’s resources, distribution channels, and market expertise. For example, in July 2022, Nestlé Health Science acquired a minority stake in Orgain, a plant-based protein powder company, to strengthen its product offerings in the growing plant-based nutraceutical segment. With a focus on developing innovative, science-backed products, leading players are well-positioned to capitalize on the expanding market demand.
The competitive landscape of the nutraceutical industry includes prominent players such as