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Not From Concentrate (NFC) Puree Market size was valued at USD 12.3 billion in 2023 and is anticipated to register a CAGR of over 4.8% between 2024 and 2032, driven by increasing consumer demand for natural and minimally processed food products. Rising health consciousness and a preference for clean-label foods are major factors fueling this trend.
Consumers are becoming more aware of the benefits of NFC purees, including their higher nutrient retention and superior taste compared to concentrate-based products. Additionally, the expansion of the organic and natural food sectors is contributing to the market’s growth, as NFC purees align well with the clean eating movement.
Report Attribute | Details |
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Base Year: | 2023 |
Not From Concentrate (NFC) Puree Market Size in 2023: | USD 11.1 Billion |
Forecast Period: | 2024 – 2032 |
Forecast Period 2024 – 2032 CAGR: | 4.8% |
2024 – 2032 Value Projection: | USD 18.3 Billion |
Historical Data for: | 2021 - 2023 |
No. of Pages: | 160 |
Tables, Charts & Figures: | 210 |
Segments covered: | Product, Form, Fruit Family, Application, Category |
Growth Drivers: |
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Pitfalls & Challenges: |
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In terms of regional trends, the NFC puree market is witnessing significant growth in North America and Europe, where health and wellness trends are prominent. The Asia-Pacific region is also emerging as a key market, driven by increasing urbanization and a rising middle class that is more inclined towards premium and health-oriented food products. Innovations in packaging, such as the development of more sustainable and convenient options, are also playing a crucial role in enhancing market appeal. Overall, the NFC puree market is poised for continued expansion as consumers increasingly seek natural and high-quality food options.
The supply-demand gap in raw materials, exacerbated by poor harvest cycles and post-harvest losses, poses a significant challenge for the market. Poor harvests, often caused by adverse weather conditions or agricultural inefficiencies, lead to reduced availability of essential raw materials, while post-harvest losses, resulting from inadequate storage or handling practices, further diminish supply. This imbalance creates upward pressure on prices and disrupts supply chains, leading to increased costs for manufacturers and instability in market conditions. As a result, businesses face difficulties in meeting demand, which can stifle production and impact overall market performance.