North America Youth ATV & UTV Market Analysis

North America Youth ATV & UTV Market Analysis

ATV segment will witness over 3.5% CAGR during study timeframe owing to its compact size and high power/weight ratio that enables it for maneuvering in tight spaces. Increasing off road sports events such as National Motocross Championship, Championship Mud Racing (CMR) and Grand National Cross Country (GNCC) are continuously attracting more youth participants and support its dominance.
 

In 2017, the UTV segment accounts for over 20% revenue share. The product will witness strong growth owing to multiple benefits over the standard youth ATVs such as improved safety features including the presence of seatbelts, roll cage, and windscreen. Rising popularity for off-road leisure activities including camping, adventure tourism, and trail riding will support the transition towards side by side vehicles.
 

Gasoline held over 90% North America youth ATV & UTV market share in 2017 owing to higher power and reliability offered by gas-powered off-road vehicles. Ongoing technological innovations including automatic transmission to ease drive and vehicle control is gaining traction. Availability of diversified engine alternatives with varied power, torque, and cubic capacities will enhance the segment dominance. However, air pollution and noise generated from these vehicles may limit its growth over study timeframe.
 

Electric powered North America youth ATV & UTV market share will register gains at around 7% with active support from the government to promote vehicles with cleaner emissions. Continuous product enhancement to increase power output will drive the adoption of electric off-road vehicles among youngsters. Further, affordable running cost coupled with low engine noise and lower maintenance will boost product penetration in next six years.
 

In 2017, U.S. Youth ATV & UTV market size was valued over USD 220 million owing to presence of major industry players, including Polaris Industries, BRP, and Arctic Cat. The country has presence of over 150,000 miles of trails and around 430 wilderness areas providing ample space for recreational activities. The U.S. states possess large farms & ranches along with numerous unpaved roads that attract young generations for off-road leisure activities. For instance, Texas, Pennsylvania and Florida have around 70, 65 and 45 off-road trails respectively that will support its dominance and accelerate North America youth ATV & UTV market size over projected timeframe.
 

Canada will witness over 4% CAGR with growing per capita disposable income. States including British Colombia and New Brunswick have witnessed over 3% increase in disposable income in past five years. Ontario holds major share owing to presence of organizations such as Ontario Federation of All-Terrain Vehicles (OFATV) and the Eastern Ontario Trails Alliance (EOTA) to facilitate young participants thereby positively influence North America youth ATV & UTV market share.