North America Robotic Lawn Mower Market Size

North America Robotic Lawn Mower Market Size

North America Robotic Lawn Mower Market was valued at around USD 1.2 billion in 2023 and is anticipated to register a CAGR of 5.2% between 2024 and 2032. This growth has been attributed to a variety of factors such as growing preference for convenience, rise of disposable income, rise of smart home integration technology, and rising environmental concerns. People are increasingly busy and see yard work as a chore. Robotic lawn mowers are suitable for these chores as they can be programmed to mow on a schedule, freeing up homeowners' time for other activities.

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The rise in disposable income in the North American region also plays a great role in market growth. Homeowners are willing to invest in time-saving technologies as disposable income rises in North America. Robotic lawn mowers, while often having a higher upfront cost than traditional mowers, can pay off in the long run with their efficiency and lower maintenance needs. Additionally, the growing popularity of smart homes creates a natural fit for these mowers, which can be controlled and monitored through smartphone apps. According to the U.S. Bureau of Economic Analysis (BEA), disposable personal income has shown a positive trend, supporting higher consumer spending on advanced home technologies. As of April 2024, the disposable personal income was recorded at USD 20,846.6 billion, thereby propelling the market.
 

Furthermore, robotic lawn mowers are typically quieter than traditional gas-powered mowers, reducing noise pollution. Additionally, gas-powered lawn mowers contribute to air pollution by emitting hydrocarbons, nitrogen oxides, and carbon monoxide.
 

The high initial investment is one of the major concerns of the market. The cost of robotic lawn mowers ranges significantly, with high-end models costing over USD 1,000, which is considerably more than traditional gas-powered mowers. For instance, robotic mowers typically range from USD 700 to USD 5,000, while traditional push mowers cost between USD 300 and USD 500, and ride-on mowers range from USD 1,800 to USD 5,000. Also, according to the National Retail Federation (NRF), the average price of a robotic lawn mower in the U.S. in 2023 was around USD 1,200. Although these robotic mowers offer long-term savings through reduced maintenance and operational costs, the initial investment can be a barrier for many homeowners.
 

Furthermore, robotic mowers require an initial installation process that can be intricate, involving the setup of boundary wires or other markers to define the mowing area. This setup can be time-consuming and may require professional assistance to ensure optimal performance. Additionally, not all lawns are suitable for robotic mowers, particularly those with complex layouts, steep slopes, or numerous obstacles. The Consumer Reports Association (CRA) points out limitations with navigating complex layouts, handling obstacles such as thick leaves and performing well in all weather conditions. These limitations can affect the mower's efficiency and reliability. Manufacturers can tackle this problem of performing wet conditions by developing sensors that function effectively in rain or wet grass, allowing for reliable operation in various weather conditions, using self-learning mapping. Manufacturers can produce robotic lawn mowers with superior navigation capabilities, making them more efficient, reliable, and suitable for a wider range of yards and weather conditions. This will ultimately enhance the user experience and contribute to the broader adoption of robotic lawn mowers in North America.