North America Robotic Lawn Mower Market Analysis

North America Robotic Lawn Mower Market Analysis

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Based on cutting height, the market is segmented into low (0.5 inch to 1 inch), medium (1 inch to 1.5 inch), and high (1.5 inches to 2 inches). In 2023, the medium segment, which incorporated lawn mowers of height 1 inch to 1.5 inches, accounted for revenue of around USD 684.5 million in 2023 and is expected to reach around USD 1.1 billion by 2032. This can be attributed to a variety of factors such as versatility, increased efficiency, and suitability. The medium height range effectively cuts a variety of common North American lawn grasses such as Kentucky Bluegrass, Fescue, and Bermuda grass. It allows homeowners to maintain a healthy balance between keeping the grass looking neat and allowing it to retain moisture and nutrients for optimal growth.
 

Also, North American lawns often have slight inclines or uneven patches. Medium-height mowers offer better clearance compared to low-cut mowers, preventing scalping or damaging the grass on uneven ground. They also handle obstacles, such as small rocks or sticks, better than low-cut mowers, implying less time spent mowing and potentially less wear and tear on the mower itself. Although, low-cut mowers might be preferred for specific types of lawns such as sports fields, and high-cut mowers might be suitable for wildflower meadows, the medium-height range offers a practical and aesthetically pleasing option for most North American homeowners, making it the dominant choice in the market.
 

Based on lawn size, the North America robotic lawn mower market is categorized into small lawns (up to 0.25 acres), medium lawns (0.25 - 0.5 acres), and large lawns (0.5 acres and above). In 2023, medium lawns, which are of 0.25-0.5 acres accounted for revenue of around USD 677 million and is expected to reach USD 1 billion by 2032. A well-maintained medium-sized lawn offers a balance between aesthetics and functionality. It provides a visually appealing green space for homeowners to enjoy, while still being manageable to maintain.
 

The U.S. dominated the market with revenue of around USD 966 million in 2023 and is expected to reach around USD 1.5 billion by 2032. A larger part of the population in the U.S. is comfortable with smart technology, driving the adoption of robotic mowers. According to the Consumer Technology Association (CTA), over 80 million homes in the U.S. have at least one smart home device as of 2023, indicating a significantly larger population comfortable with smart technology integration. Additionally, World Bank data for 2023 showed a substantial difference in GDP per capita: U.S. (USD 69,300), Canada (USD 51,133), and Mexico (USD 19,314). The higher disposable income in the U.S. makes the upfront cost of robotic mowers less of a barrier for homeowners.
 

While smaller in comparison to the U.S. market, the Canada robotic lawn mower market is also experiencing steady growth. It was valued at USD 195.7 million in 2023 and is projected to reach USD 311.8 million by 2032, growing at a CAGR of 5.3% during the forecast period. This growth is driven by factors such as the growing innovations in lawn mower technology and penetration of smart home technology devices in Canada.