North America Robotic Lawn Mower Market - By Cutting Height (Low, Medium, High), By Lawn Size (Small Lawns, Medium Lawns, Large Lawns), By Price Range (Low, Mid, High), By Application, By Distribution Channel & Forecast, 2024 – 2032

North America Robotic Lawn Mower Market Size

North America Robotic Lawn Mower Market was valued at around USD 1.2 billion in 2023 and is anticipated to register a CAGR of 5.2% between 2024 and 2032. This growth has been attributed to a variety of factors such as growing preference for convenience, rise of disposable income, rise of smart home integration technology, and rising environmental concerns. People are increasingly busy and see yard work as a chore. Robotic lawn mowers are suitable for these chores as they can be programmed to mow on a schedule, freeing up homeowners' time for other activities.
 

The rise in disposable income in the North American region also plays a great role in market growth. Homeowners are willing to invest in time-saving technologies as disposable income rises in North America. Robotic lawn mowers, while often having a higher upfront cost than traditional mowers, can pay off in the long run with their efficiency and lower maintenance needs. Additionally, the growing popularity of smart homes creates a natural fit for these mowers, which can be controlled and monitored through smartphone apps. According to the U.S. Bureau of Economic Analysis (BEA), disposable personal income has shown a positive trend, supporting higher consumer spending on advanced home technologies. As of April 2024, the disposable personal income was recorded at USD 20,846.6 billion, thereby propelling the market.
 

Furthermore, robotic lawn mowers are typically quieter than traditional gas-powered mowers, reducing noise pollution. Additionally, gas-powered lawn mowers contribute to air pollution by emitting hydrocarbons, nitrogen oxides, and carbon monoxide.
 

The high initial investment is one of the major concerns of the market. The cost of robotic lawn mowers ranges significantly, with high-end models costing over USD 1,000, which is considerably more than traditional gas-powered mowers. For instance, robotic mowers typically range from USD 700 to USD 5,000, while traditional push mowers cost between USD 300 and USD 500, and ride-on mowers range from USD 1,800 to USD 5,000. Also, according to the National Retail Federation (NRF), the average price of a robotic lawn mower in the U.S. in 2023 was around USD 1,200. Although these robotic mowers offer long-term savings through reduced maintenance and operational costs, the initial investment can be a barrier for many homeowners.
 

Furthermore, robotic mowers require an initial installation process that can be intricate, involving the setup of boundary wires or other markers to define the mowing area. This setup can be time-consuming and may require professional assistance to ensure optimal performance. Additionally, not all lawns are suitable for robotic mowers, particularly those with complex layouts, steep slopes, or numerous obstacles. The Consumer Reports Association (CRA) points out limitations with navigating complex layouts, handling obstacles such as thick leaves and performing well in all weather conditions. These limitations can affect the mower's efficiency and reliability. Manufacturers can tackle this problem of performing wet conditions by developing sensors that function effectively in rain or wet grass, allowing for reliable operation in various weather conditions, using self-learning mapping. Manufacturers can produce robotic lawn mowers with superior navigation capabilities, making them more efficient, reliable, and suitable for a wider range of yards and weather conditions. This will ultimately enhance the user experience and contribute to the broader adoption of robotic lawn mowers in North America.
 

North America Robotic Lawn Mower Market Trends

There is a growing trend of self-navigation and AI-powered lawn mowers. Basic robotic mowers rely on perimeter wires to define mowing areas. However, manufacturers are increasingly incorporating Artificial Intelligence (AI) and machine learning for self-learning navigation. According to the Association for Advancing Automation (A3) in the U.S., the robotics industry is experiencing a boom in AI integration, with significant investments in AI-powered navigation for robots. This allows robotic mowers to create and adapt to lawn layouts without perimeter wires, offering greater flexibility and user convenience.
 

Additionally, AI can analyze mowing data to optimize mowing patterns and battery usage. The Canadian Automated Vehicles Centre (CAVC) highlights the growing role of data analytics in developing intelligent automation solutions. This data-driven approach can lead to more efficient mowing, reducing overall operating time and energy consumption.
 

Another trend is the growing focus on connectivity and security of robotic lawn mowers. Manufacturers are prioritizing robust cybersecurity features. The Consumer Technology Association (CTA) emphasizes the growing importance of data privacy and security in smart home devices as this includes measures to prevent unauthorized access, data breaches, and potential hacking attempts. There is also improved connectivity with offering of multiple connectivity options beyond just Wi-Fi. The Smart Home Connectivity Alliance (SHCA) promotes interoperability between smart home devices. This includes options, such as Bluetooth or cellular connectivity, providing homeowners with more flexibility and control over their robotic mowers.
 

Furthermore, robotic lawn mowers are increasingly designed to integrate seamlessly with popular smart home platforms such as Amazon Alexa or Google Assistant. The Association for Smart Home Professionals reports on the growing consumer demand for integrated smart home experiences. This allows users to control and schedule their robotic mowers through voice commands or smartphone apps, further enhancing convenience and automation within the smart home. For instance, Husqvarna offers Alexa integration through its Automower Connect app. Customers can use voice commands to control the Automower, receive status updates, and even schedule mowing sessions.
 

North America Robotic Lawn Mower Market Analysis

Based on cutting height, the market is segmented into low (0.5 inch to 1 inch), medium (1 inch to 1.5 inch), and high (1.5 inches to 2 inches). In 2023, the medium segment, which incorporated lawn mowers of height 1 inch to 1.5 inches, accounted for revenue of around USD 684.5 million in 2023 and is expected to reach around USD 1.1 billion by 2032. This can be attributed to a variety of factors such as versatility, increased efficiency, and suitability. The medium height range effectively cuts a variety of common North American lawn grasses such as Kentucky Bluegrass, Fescue, and Bermuda grass. It allows homeowners to maintain a healthy balance between keeping the grass looking neat and allowing it to retain moisture and nutrients for optimal growth.
 

Also, North American lawns often have slight inclines or uneven patches. Medium-height mowers offer better clearance compared to low-cut mowers, preventing scalping or damaging the grass on uneven ground. They also handle obstacles, such as small rocks or sticks, better than low-cut mowers, implying less time spent mowing and potentially less wear and tear on the mower itself. Although, low-cut mowers might be preferred for specific types of lawns such as sports fields, and high-cut mowers might be suitable for wildflower meadows, the medium-height range offers a practical and aesthetically pleasing option for most North American homeowners, making it the dominant choice in the market.
 

Based on lawn size, the North America robotic lawn mower market is categorized into small lawns (up to 0.25 acres), medium lawns (0.25 - 0.5 acres), and large lawns (0.5 acres and above). In 2023, medium lawns, which are of 0.25-0.5 acres accounted for revenue of around USD 677 million and is expected to reach USD 1 billion by 2032. A well-maintained medium-sized lawn offers a balance between aesthetics and functionality. It provides a visually appealing green space for homeowners to enjoy, while still being manageable to maintain.
 

The U.S. dominated the market with revenue of around USD 966 million in 2023 and is expected to reach around USD 1.5 billion by 2032. A larger part of the population in the U.S. is comfortable with smart technology, driving the adoption of robotic mowers. According to the Consumer Technology Association (CTA), over 80 million homes in the U.S. have at least one smart home device as of 2023, indicating a significantly larger population comfortable with smart technology integration. Additionally, World Bank data for 2023 showed a substantial difference in GDP per capita: U.S. (USD 69,300), Canada (USD 51,133), and Mexico (USD 19,314). The higher disposable income in the U.S. makes the upfront cost of robotic mowers less of a barrier for homeowners.
 

While smaller in comparison to the U.S. market, the Canada robotic lawn mower market is also experiencing steady growth. It was valued at USD 195.7 million in 2023 and is projected to reach USD 311.8 million by 2032, growing at a CAGR of 5.3% during the forecast period. This growth is driven by factors such as the growing innovations in lawn mower technology and penetration of smart home technology devices in Canada.
 

North America Robotic Lawn Mower Market Share

Key players in the market include Husqvarna Group, Robert Bosch GmbH (Robomow), John Deere, Worx Landroid, and Honda Motor Company, accounting for a market share of 15-20% in 2023. Manufacturers are continually investing in R&D to build advanced robotic lawn mowers with features, such as self-navigation, noise reduction techniques, and energy efficiency, to provide customers with more control and convenience.
 

North America Robotic Lawn Mower Market Companies

Major companies operating in the industry include:

• Ambrogio
• Echo Robotics
• Ecoflow
• Gardena
• Greenworks Tools
• Honda Motor Company
• Husqvarna Group
• John Deere
• Kress Robotics
• Mammotion
• Robert Bosch
• Robomow
• Traqnology
• Worx Landroid
• Yarbo
   

North America Robotic Lawn Mower Industry News

• In January 2023, John Deere unveiled its first autonomous lawn mower for the residential market in North America. The mower integrated with John Deere's existing lawn care ecosystem and used advanced sensors and AI for navigation and obstacle avoidance.
   
• In September 2022, Honda announced a partnership with Black & Decker to co-develop robotic lawn mowers for the North America market. This collaboration aimed to combine Honda's expertise in outdoor power equipment with Black & Decker's experience in robotics and AI.
   
• In March 2021, Husqvarna launched its CEORA robotic mower for commercial turf care in North America. This autonomous mower was designed for areas up to 75,000 m² and uses Exact Positioning Operating System (EPOS) technology for navigation without the need for boundary wires.
   
• In May 2020, Greenworks introduced its Optimus? line of robotic lawn mowers to the North America market. These mowers feature 4G cellular connectivity and can be controlled via a smartphone app, offering features such as programmable cutting schedules and zone management.
   

The North America robotic lawn mower market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Million) (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Cutting Height

• Low (0.5 inch to 1 inch)
• Medium (1 inch to 1.5 inch)
• High (1.5 inches to 2 inches)

Market, By Lawn Size

• Small lawns (up to 0.25 acres)
• Medium lawns (0.25 - 0.5 acres)
• Large lawns (0.5 acres and above)

Market, By Price Range

• Low
• Mid
• High

Market, By Application

• Residential
• Commercial

Market, By Distribution Channel

• Online channels
• Offline channels

The above information is provided for the following countries:

• U.S.
• Canada