North America Residential Carpet Roll Market Analysis

North America Residential Carpet Roll Market Analysis

To get key market trends

  Download Free Sample

Based on product type, the market is segmented into loop, cut & loop, cut pile (texture), and twist frieze. The loop segment dominated the market in 2023, generating a revenue exceeding USD 2.98 billion, and is expected to reach more than USD 4.52 billion by 2032. This dominance can be attributed to durability, stain resistance, and easy maintenance of loop residential carpet rolls. Loop pile carpets lack the cut fibers found in plush carpets. This seemingly simple design translates to exceptional strength. Loop pile carpets can withstand heavy foot traffic and daily wear and tear much better.
 

According to the Carpet and Rug Institute (CRI), loop pile carpets exhibit minimal wear and tear compared to cut pile carpets, which experienced significant flattening and loss of fiber definition. Also, according to the National Cleaning Association (NCA), in 2023, it was found that the average American spends six hours a week on cleaning tasks. Loop pile carpets, by simplifying vacuuming, can contribute to a reduction in cleaning time, allowing homeowners to spend more time on other activities. This popularity is driven by their ability to withstand high traffic and resist crushing. In residential settings, loop carpets are often preferred for family rooms and home offices. A survey by the National Flooring Association found that 45% of homeowners with children or pets chose loop carpets for their main living areas due to their resilience.
 

Based on application, the North America residential carpet roll market is categorized into indoor, (living room, bedroom, stairs, dining room, others (kitchen, basement, home theatre, etc.) and outdoor (garden, pool, others) In 2023, the indoor segment emerged dominant, accounting for a substantial revenue of USD 5.67 billion, and is expected to reach USD 8.32 billion by 2032. This dominance can be attributed to several factors including a preference for comfort and sound reduction. Carpets provide a soft and warm surface underfoot, making them particularly inviting in bedrooms and living rooms. They excel at absorbing sound, and dampening noise transmission within a room and between floors in multi-story homes, creating a quieter and more peaceful living environment.
 

According to a report by the Carpet and Rug Institute, living rooms represent about 35% of indoor carpet installations, while bedrooms account for 30%. This combined market share has remained relatively stable over the past five years. A consumer survey by Home Innovation Research Labs found that 72% of homeowners prefer carpeting in bedrooms for its comfort and noise-reduction properties. For living rooms, the preference for carpet stands at 58%, driven by its ability to create a cozy atmosphere and its child-friendly nature.  
 

Based on the distribution channel the North America residential carpet roll market is categorized into online and offline channels. Offline channels dominate this market, accounting for 68.0% of the market share in 2023, and are projected to reach USD 6.18 billion by 2032. This substantial market share is primarily attributed to the tactile nature of carpets, with consumers preferring to feel and see products in person before making a purchase.
 

However, the offline channel has experienced a gradual decline in market share. Traditional brick-and-mortar stores, including specialty flooring retailers and home improvement centres, remain the primary offline distribution points. A survey by the National Flooring Association found that 68% of consumers still prefer to purchase carpets from physical stores, citing the ability to consult with sales representatives and see large samples as key factors in their decision-making process.
 

The U.S. dominated the North America residential carpet roll market with a revenue of around USD 5.06 billion in 2023 and is expected to reach around USD 7.47 billion by 2032. The carpets are a widely accepted and preferred flooring option in most U.S. homes. Factors, such as comfort, sound insulation, and affordability, contribute to this preference. The U.S. has a higher proportion of single-family homes compared to Canada and Mexico.
 

Carpets are more commonly used in single-family homes for comfort and sound insulation between floors. The U.S. is the largest contributor in this region, representing about 78% of North American sales. This growth is driven by a strong housing market and consumer preference for carpets in bedrooms and living areas. A survey by the National Association of Home Builders found that 55% of new homes in the U.S. feature carpet in at least one room.