North America Portable Generators Market Size - By Product, By Fuel & Power Rating (Diesel, Gasoline), By Phase, By End-Use & Forecast, 2024 – 2032

North America Portable Generators Market Size

North America Portable Generators Market size was valued at USD 4.2 billion in 2023 and is estimated to grow at a CAGR of 4.1% between 2024 and 2032. Stringent environmental regulations, combined with a growing consumer focus on cost reduction, the use of cleaner resources and improved energy efficiency will benefit the industry outlook. For instance, in Canada, the residential real estate transactions market segment experiences substantial growth of over 4% in 2023.
 

A portable generator is an electrical device that includes a generator, an engine, and additional components, capable of producing electrical power and being easily transported. These devices primarily serve as emergency backup power sources for homes and are also used for recreational and construction purposes. The increasing frequency of weather-related disasters causing unpredictable power outages will enhance the industry landscape.
 

North America Portable Generators Market Trends

The increasing severity and frequency of weather-related blackouts, along with the rising reliance on backup solutions to maintain daily operations will drive the deployment of these units. The growing dependency on power equipment to support everyday activities across various consumer segments will further encourage the technological adoption. Additionally, these products offer significant advantages comprising of lower cost, versatile usage, and high reliability, thereby enhancing the industry potential.
 

North America Portable Generators Market Analysis

The gasoline fuel segment will exceed USD 4.5 billion by 2032. The increasing consumer preference for units with a minimal surface footprint and easy portability will sustain the dominance of small power-rated gensets particularly in the lower power range. These systems' ability to effectively meet consumer power needs especially in residential settings will support the product adoption. The additional features including lightweight design, operational suitability and compactness further drive the deployment of these units.
 

The three phase portable generators market size will witness over 4% CAGR through 2032. The gensets used at construction sites provide reliable power to various tools, including air circulation fans, small compressors, battery chargers, circular saws, electric concrete vibrators, and concrete drills, thereby enhancing the business potential. For instance, the construction industry is a major contributor to the U.S. economy. Strong construction activities, driven by increased infrastructure spending, will fuel the demand for these gensets.
 

The U.S. portable generators market is set to surpass USD 5 billion by 2032. The aging and increasing vulnerability of grid infrastructure coupled with frequent weather-related disasters will continue to drive the business expansion. Rising urbanization, increasing wages, improving living standards, and growing energy consumption owing to increased automation are positively impacting product demand. Additionally, stringent government directives to adopt cleaner power generation systems will further energize the business dynamics.
 

The ongoing industrial revolution and the booming commercial sector will drive the Canada portable generators industry. Continuous technological advancements focusing on engine modifications and noise reduction will positively influence the industry outlook. The widespread use in residential installations owing to low maintenance and suitability for small power range applications will significantly accelerate the adoption of these units.
 

North America Portable Generators Market Share

Champion Power Equipment is one of the leading manufacturers of portable generators renowned for its reliability, performance, and innovation. The company has quickly become a trusted name in the power generation industry. It's product range includes portable generators, home standby generators, inverter generators, and various accessories designed to meet the power needs of residential, commercial, and recreational users.
 

Champion's generators are celebrated for their user-friendly features, durable construction, and advanced technologies, such as noise reduction and fuel efficiency. With a commitment to quality and customer satisfaction, the company continues to develop solutions that ensure dependable power in any situation.
 

North America Portable Generators Market Companies

The key industry players include:

• A-iPower
• Atlas Copco
• Briggs & Stratton
• Caterpillar
• Champion Power Equipment
• Cummins
• Deere & Company
• DuroMax Power Equipment
• Energizer
• FIRMAN Power Equipment
• Generac Power Systems
• Green Power America
• Honda Motor
• Kohler Co.
• Mitsubishi Heavy Industries
• Powermate
• Wacker Neuson
• WEN Products
• Westinghouse Electric Corporation
• Yamaha Motor Corporation
   

North America Portable Generators Industry News

• In May 2023, Mitsubishi Electric and Mitsubishi Heavy Industries have agreed to merge their power generator businesses into a new joint venture, with Mitsubishi Electric holding a 51% stake and Mitsubishi Heavy Industries holding 49%. This merger aims to meet the growing demand for electricity and energy security, especially in emerging markets, and to support the transition to new energy forms such as hydrogen, ammonia, and other carbon-free fuels in response to climate change.
   
• In August 2022, Cummins partnered with Grupel, one of the renowned generator manufacturers with over 45 years of experience in the power market. This partnership facilitated the strategic growth of both the players and led to the introduction of a new range of gensets products with range of power ratings from 20 kVA to 700 kVA. As a result, the partnership boosted the revenues of both companies and accelerated their growth in the global market.
   

The North America portable generators market research report includes in-depth coverage of the industry with estimates & forecast in terms of “000 Units” & “USD Million” from 2021 to 2032, for the following segments:

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Market, By Product

• Conventional Portable Generator
• Inverter Portable Generator

Market, By Fuel & Power Rating

• Diesel
  • < 20 kW
  • 20 - 50 kW
  • > 50 - 100 kW
• Gasoline
  • < 2 kW
  • 2 - 5 kW
  • 6 - 8 kW
  • > 8 - 15 kW
• Hybrid

Market, By Phase

• Single Phase
• Three Phase

Market, By End Use

• Residential
• Commercial
• Construction

The above information has been provided for the following countries:

• U.S.
• Canada