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The North America paper machine oil industry is consolidated in nature with a strong share of key market players such as :
The key market players in the market are implementing various strategies such as new product development, capacity expansion, and mergers & acquisitions to enhance their portfolio and market presence to increase the market share and to tap the growth opportunities in the market.
For instance, in October 2021, Shell Retail and Convenience Operations LLC signed an agreement to acquire over 248 fuel & convenience retail sites and networks owned and operated by the Landmark Group of companies. Furthermore, this agreement also included supply agreements with other 117 independently operated fuel & convenience sites. This strategic initiative was aimed to enhance the company’s market presence and accelerate growth.
In July 2019, ExxonMobil Corporation launched Mobil SHC Elite, a synthetic gear and bearing circulating oil for the pulp & paper industry. This strategic initiative was aimed to enhance the company’s product offerings.