North America Humic Acid Market

North America Humic Acid Market Size

The North America humic acid market reached USD 391.2 million in 2024. The market is expected to grow from USD 439.7 million in 2025 to USD 1.31 billion in 2034, at a CAGR of 12.9%.

The North America humic acid industry is changing as a result of sustainable farming, restoration of soil health, and organic farming practices. Farmers and agribusinesses are also adopting natural soil amendments like humic acid due to increasing concerns regarding the soil's degradation and nutrient depletion, along with its negative impact on the environment. This shift aligns with the international trend towards eco-friendly regenerative agriculture that focuses on the long-term health of the soil over short-term yields. Humic acid is now an integral part of crop management across many agricultural segments as it is highly valued for improving the structure of soil, nutrient uptake, and microbial activity. This also shows the diverse and growing user base of humic acid as it supports everything from large-scale row crops to specialty horticulture and even turf management.

North America is also characterized by the presence of older market players who incorporate sophisticated formulation technologies such as liquid and granular products to serve various crops and soils. The adoption of humic acid products is favourable due to the support regulatory policies around environmentally sustainable products in the U.S. and Canada. Educated farmers and consumers are also contributing to the market growth by being aware of the advantages of organic and natural soil conditioners. To conclude, the North America humic acid industry is responsive to the adoption of sustainable agriculture, innovation in the product delivery system, and guiding policies to strengthen environmentally responsible agriculture and farming practices, enabling limitless and sustainable growth.

North America Humic Acid Market Trends

Increasing Adoption of Liquid Humic Acid Formulations: An increase in mechanization and precision agriculture in North America is also driving the shift to liquid formulations. Manufacturers are producing new concentrated and stabilized liquid products with better shelf life and efficacy. Such products aim to meet the market shift towards more efficient, user-friendly, and technologically advanced humic acid products tailored for different crops.

Integration with Organic and Regenerative Agriculture: The humic acid market of North America is parallel to the growth for organic and regenerative farming. These farming methods emphasize soil, biodiversity, and chemical agri-inputs, where humic acid is crucial for improving soil organic matter and microbial activity. The increasing demand for organic produce is pushing farmers to adopt humic acid as a soil conditioner and bio stimulant. Supported with sustainability targets and certification requirements, humic acid becomes instrumental in strengthening economically resilient farming systems that reduce environmental and improve soil fertility sustainably over time.

Expansion of Online and Digital Sales Channels: The digital transformation in agriculture is changing how the end-user acquires humic acid products. The growth of e-commerce has expanded the range of products offered and eased access to various formulations of humic acid, especially for small and medium-scale farmers who relied on local distributors. These channels provide ease of access, product descriptions, as well as detailed customer reviews that assist with decision making prior to purchasing. Moreover, digital marketing as well as agritech platforms are enabling direct contact between customers and manufacturers and improving the provision of solutions as well as technical support. This shift is improving product distribution and awareness which is accelerating growth and penetrating the North American market. 

Focus on Product Innovation and Customized Solutions: Humic acid producers from North America focus on product customizations to better cater to the market. There is progressive investment in research and development to create tailored, innovative, and environmentally friendly products aimed at specific soil types and crops. Congregated formulations such as those fused with biofertilizers, micronutrients, and other bio stimulants are designed to foster specific agronomic needs. Such innovative approaches to agriculture products not only aimed on meeting the market demand but also on complex environmental factors are reliable in for crop performance. Innovations also covered the extraction techniques in addition to enhancing the product’s purity and stability. Emphasis on tailored solutions strengthens outcomes for farmers and broadens the application of humic acid in modern sustainable agriculture.

Tariff Impact

The expansion of the North America humic acid market within emerging markets encounters fundamental roadblocks, including inefficient branding systems, inadequate value chain returns, poor brand equity metrics, and restrictive business trade policies. Other factors contributing to the gap include hefty import duties and intricate regulatory policies, especially for North American humic acid antioxidant beverages. Countries in the rapidly expanding Asia, Middle East, and Africa region face additional constraints from low purchasing power, poor intra-regional transportation, and a lack of developed retail channels.

Supply chain disruptions often stem from insufficiently available, locally procured, and naturally raw materials which undergo minimal processing. While alternatives are often available at a reduced cost, they tend to be environmentally unsustainable. Strategic innovation along with targeted consumer education campaigns has elevated the market profile of sustainably sourced North American humic acid products, eco-conscious purchasing trends are still in their infancy. There exists a noteworthy gap in the market for sustainable value-added antioxidant beverages. Short to medium term regional policies may be restrictive to market and business growth but do provide opportunities in the long term. The domestic value chains would benefit from the enhanced product quality and reduced reliance on imports cultivated through establishing local processing and marketing hubs. This would improve supply stability and foster resilience and self-sufficiency within the sector, thereby supporting sustained market growth for antioxidant beverages.

North America Humic Acid Market Analysis

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On the basis of type, the market is segmented into powdered humic acid, granular humic acid, liquid humic acid, and others. Powdered humic acid holds a significant share at a valuation of USD 181.8 million in 2024.

• Farmers in North America prefer humic acid in its powdered form because of how easy it is to store and how long it lasts. Such applications are ideal in soil medium which requires gradual enrichment with nutrients for their controlled release.
  
• Cost effectiveness alongside versatility for different crops is offered in powdered form, even though use requires dilution. This segment is attractive to conventional customers who tend to lean towards conservative formulation with concentrated active ingredients, especially in large scale agriculture and soil amendment programs.
  

Granular humic acid segment was priced at USD 102.5 million in 2024 and is expected to reckon USD 328.9 million in 2034.

• The usage of granular humic acid is significantly easier due to simpler applications and improved soil blending which makes it optimal for larger scale farming as well as smaller scale horticultural operations. Its solid state enables direct incorporation into the soil, effectively improving its structure and microbial activities. Compared to the liquid form, granules enable slower rate of degradation which is good for controlled nutrient release. This section benefits from convenient transport, diminished storage concerns and adoption aids in precision farming, organic agriculture, and North America bulk markets.
  

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On the basis of source, the North America humic acid market is segmented into leonardite, lignite, peat, compost and vermicompost, and others. Leonardite holds the market share of 57.3% in 2024 and is expected to grow at a 13.8% of CAGR during the forecast period.

• Humic acid has its primary source from leonardite which contains high quality humic content. It is preferred because of its organic rich matter which can be applied for farming and gardening where there is need for proper soil improvement and nutrient retention.
  
• Products from leornardite are regarded as top notch which causes a high demand even in the organic and non-organic sectors. Another important raw material is lignite which is another type of lower grade coal and is a cheaper alternative for found humic acid. While containing less humic than leonardite, lignite is used to bulk up soil and as livestock feed additives to serve the more price sensitive market.
  
• Peat serves humic acid production mostly via wetland collection. It has good microbial activity and organic matter which helps improve soil and water retention. Environmental issues and legal restrictions however hinder its growth in some regions.
  
• Compost and vermicast are more eco-friendly sustainable alternatives that are becoming popular with the rise in demand for organic and regenerative farming. These materials contain humic substances with helpful microbes that can improve soil and plant health while responding to the North America surging emphasis on sustainability and circular agronomy.
  

On the basis of application, the North America humic acid market is segmented into agriculture, horticulture, turf management, animal feed, ecological bioremediation, dietary supplements, and others. Agriculture estimated to grasp a value of USD 254.8 million in 2025 and is expected to grow at a 13.4% of CAGR during the forecast period.

• The primary use of humic acid, and its most economically significant application remains in agriculture where the demand for new sustainable crops inputs is increasing. The role of humic acid in regard to organic farming includes assisting nutrient absorption, enhancing soil structure as well as increasing the resilience of crops. It is also well accepted among greenhouse and landscaping contractors in horticulture, as humic acid promotes better plant growth and rooting. Its popularity is high in value crops including but not limited to berries, flowers, and leafy greens.
  
• Humic acid is beneficial to the turf management sector like golf courses or residential lawns by improving the health of the soil. Its application reduces the need for chemical fertilizers and aids in the natural growth of turf, uniform grass growth, drought resistance and nutrient leaching. Humic acid is also used in animal feed as a toxin binder and natural growth promoter improving the digestion and immune health of livestock. It supports the regions movement towards antibiotic free animal nutrition. One of the new segments is ecological bioremediation, where humic acid helps in the detoxification of polluted industrial and mining region soils and water.
  
• As the market for natural detoxifiers and immune supporters grows, dietary supplements alongside humic acid are capturing consumers’ focus, despite being a small niche. Humic acid makes a promising insert in nutraceutical formulations, thanks to its anti-inflammatory and antioxidant properties.
  

On the basis of distribution channel, the North America humic acid market is segmented into direct sales, distributors and dealers, retail stores, online channels, and others. Direct sales estimated to grab a value of USD 185.6 million in 2025 and is expected to grow at a 13.2% of CAGR during the forecast period.

• Direct sales remain one of the major methods of distribution of humic acid, especially for industrial agronomy and turf management. Often, manufacturers and suppliers contact farms, cooperatives, and institutional customers directly to offer them custom solutions, technical support, and bulk pricing. This channel enhances clients’ interactions and provides greater control over application stewardship. Dealers and distributors play an important role in broadening the market, especially in the rural and semi-urban peripheries. Relevant intermediaries plan local stocks and provide solicited assistance to agriculturists, landscape, and turf professionals.
  
• Garden centers and agricultural supply outlets serve small scale customers, for example, home gardeners, smallholder farmers, and horticulture enthusiasts. Such stores often stock liquid and granular forms of humic acid in smaller, more accessible units. Retail channels extend their operations online due to increased usage of the internet and e-commerce systems
  

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The North America humic acid market is dominated by U.S, which accounted for a revenue of USD 293.4 million of total revenue in 2024.

• The U.S. market for humic acid is expanding rapidly due to its heightened demand in sustainable agriculture practices and growing awareness in improving soil health. With enhanced nutrient uptake, soil fertility, and overall plant resiliency, humic acid is increasingly being employed in row crops, horticulture, as well as fruit and vegetable cultivation. Its versatility is not limited to agriculture alone; it also has uses in turf management, animal feeding, ecological bioremediation, and dietary supplements.
  
• Primary components that drive market growth comprise the shift towards organic farming, government policies supporting sustainable agriculture, and increasing expenses associated with synthetic fertilizers. Furthermore, while liquid humic acid leads the market due to its convenient application, granular and powdered forms capture a significant portion owing to their use in large-scale operations. Leonardite remains the primary raw material, owing to its high humic content and wide availability in the U.S.
  
• Distribution is driven by direct sales and their established dealer networks; however, e-commerce is emerging as a viable alternative. Innovation in product formulation, integration with bio-stimulants, as well as consumer trends targeting clean-label products are the primary drivers behind product development. Regardless of the promising outlook, the market is challenged by unsynchronized product standardization as well as indeterminate regulations. Further dedicated R&D initiatives alongside farmer education efforts are anticipated to integrate humic acid more profoundly into U.S. strategies for tackling agricultural and ecological sustainability challenges.
  

North America Humic Acid Market Share

In North America, The Andersons, Inc., Wilbur-Ellis Company, Humic Growth Solutions, Black Earth Humic LP and Humintech GmbH are leading players in the market for humic acid products. These companies command an international position in the arena by virtue of their well-developed product lines, efficient plants, and large market outlets. Operational effectiveness is also supported by reliable and varied sources of raw materials. Thus, they are in a good position to service the growing needs of many industries and regions. This is gradually giving them greater and greater control over the humic acid business in the region and the world.

North America Humic Acid Market Companies

The Andersons, Inc.: Andersons implements bio-based farming practices by supplying North American farmers with proprietary formulations of agricultural inputs. Their expertise in coordination agronomy enabled them to support sustainable farming and increased crop productivity throughout North America.

Wilbur-Ellis Company: Wilbur-Ellis is one of the North American providers of crop nutrition services and humic acid products. The company actively promotes soil and nutrient management through its technical services and distribution, which supports the increasing interest in regenerative agriculture and sustainable agriculture practices.

Humic Growth Solutions: Free from any harmful materials, Humic Growth uses top-grade raw humic materials from the United States. Its preservative processes make sure soils, as well as crops, get all needed essentials. germs. The company is especially known for its overarching concern with sustainability in advancement for the agricultural industry globally. Thus, making it a great contender in the North American view of the humic acid domain.

Black Earth Humic LP: Black Earth Humic LP specializes in the manufacture of humic acid products derived from humalite for agricultural and environmental uses. The company is located in Canada and distributes to all of North America. They focus on soil regeneration and encourage organic farming, which strengthens their growing reputation and customer loyalty along with their maintained product quality and increased marketing.

Humintech GmbH: Humintech GmbH is a Nord American market client for oxidised lignite humic acid products for agriculture, as well as the environmental sector. Germany is its home market and where its reputation arouses selling its horticultural products. Thanks to its researched developed introduction within the company, it is well known for leading in ideas. Wishing to greaten auguring inputs they would offer which fuel bit fields and area without throwing irresponsible soil.

North America Humic Acid Industry News

• In 2023, The Andersons expanded their product line by introducing a new granular humic acid fertilizer designed for row crops, aiming to improve nutrient uptake and soil health.
  
• In 2023, Humic Growth Solutions announced the expansion of its production facility, enhancing capacity to meet the increasing demand for sustainable soil solutions in North America.
  

The North America humic acid market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in (USD Million) & Volume in (Kilo Tons) from 2021 – 2034 for the following segments:

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Market, By Type

• Powdered humic acid
• Granular humic acid
• Liquid humic acid
• Others

Market, By Source

• Leonardite
• Lignite
• Peat
• Compost and vermicompost
• Others

Market, By Application

• Agriculture
  • Row crops
  • Fruits and vegetables
  • Cereals and grains
  • Pulses and oilseeds
  • Others 
• Horticulture
  • Ornamental plants
  • Nurseries
  • Greenhouse production
  • Others
• Turf management
  • Golf courses
  • Sports fields
  • Residential lawns
  • Others
• Animal feed
  • Poultry
  • Swine
  • Cattle
  • Others
• Ecological bioremediation
  • Soil remediation
  • Water treatment
  • Others
• Dietary supplements
• Others

Market, By Distribution channel

• Direct sales
• Distributors and dealers
• Retail stores
• Online channels
• Others

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada