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The market is consolidated, with prominent players, such as Husqvarna Group, MTD Products, Ariens Company, Briggs & Stratton Corporation, The Toro Company and Kubota Corporation, acquiring ~40% of the overall market share. To meet the rising consumer demand, manufacturers are making strategic steps, such as mergers, acquisitions, partnerships, and collaboration, to strengthen their position in the market. For instance, in February 2022, Deere & Company, a manufacturer of advanced products, technology, and services, acquired majority ownership in Kreisel Electric Inc., a leading developer of immersion-cooled battery technology.
For Instance, in January, EcoTeq’s Mean Green Fury offered up to seven hours of continuous operation on a single charge, and a twin-blade, 32″ cutting width, making this mower a suitable option for lawn-care professionals.
Some key players profiled in the North America electric zero turn mower industry report include: