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North America Electric Zero Turn Mower Market Size
North America Electric Zero Turn Mower Market size was valued at USD 934 million in 2023 and is expected to grow at a CAGR of 5.2% from 2024 to 2032. Governments in North America have actively promoted the usage of electric mowers to reduce carbon emissions and battle climate change.
Furthermore, many state and municipal governments have imposed strict restrictions on the use of gas-powered ground equipment, emphasizing their negative impact on air and noise pollution. This has raised demand for electric mowers, which are quieter and produce no emissions. For instance, in 2022, California enacted a law to phase out gas-powered vehicles by 2035 and planned to do the same for lawnmowers, taking effect in 2024. The state will ban the sale of gas-powered lawn care equipment according to the new law, phasing out small, off-road engines.
| Report Attributes | Details |
|---|---|
| Base Year: | 2023 |
| Market Size in 2023: | USD 934 Million |
| Forecast Period: | 2024 - 2032 |
| Forecast Period 2024 - 2032 CAGR: | 5.2% |
| 2032 Value Projection: | USD 1,54 Million |
| Historical Data for: | 2021 - 2023 |
| No. of Pages: | 90 |
| Tables, Charts & Figures: | 40 |
| Segments covered: | Battery Type, Cutting Width, Battery Capacity, Yard Space, Distribution Channel, End User, country |
| Growth Drivers: |
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| Pitfalls & Challenges: |
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The high initial cost of electric zero turn mowers as compared to traditional gas-powered alternatives remains a significant barrier for budget-conscious consumers, particularly small landscaping enterprises. Despite this difficulty, the electric mower market is likely to expand further as technical advancements increase performance and efficiency, leading to long-term cost savings and environmental advantages. As the need for environmentally friendly landscaping equipment rises, manufacturers are increasingly focusing on manufacturing low-cost mowers to cater to a large variety of customers, resulting in market growth in coming years.
North America Electric Zero Turn Mower Market Trends
The integration of smart technologies, such as artificial intelligence (AI) and GPS technology, into electric zero-turn mower equipment represents a key market growth. These mowers utilize AI algorithms and strong sensors to improve safety by detecting and avoiding obstacles in their path. When an obstruction is detected, the mower's AI system may take a number of precautionary measures to avoid collisions and mishaps. This might include adjusting the mower's speed or direction, pausing, or reversing its motion, or navigating around the item while maintaining a safe distance.
For instance, in March 2024, Segway, a manufacturer of personal transportation and robotics, released its Navimow Series robotic mower. The Navimow Series marks a significant leap forward in automated ground maintenance technology, offering increased convenience, efficiency, and precision in ground care.
North America Electric Zero Turn Mower Market Analysis
Based on battery type, the market can be classified into lithium-ion and lead–acid. The lead–acid battery type dominated the market with USD 676.3 million in 2023. Lead-acid batteries are generally cheaper to manufacture compared to lithium-ion batteries, making them a cost-effective choice for both manufacturers and consumers, particularly in price-sensitive markets. Additionally, lead-acid batteries benefit from a well-developed recycling system, which is a significant advantage in regions with stringent environmental regulations.
Based on End-Use, the North America electric zero turn mower market can be classified into Golf Course centers and Playgrounds. The playgrounds segment accounted for 74.1% of market share in 2023 due to mowers quiet operation, emissions-free performance, and versatility. Mowers limit the development of weeds, which can be toxic to children if consumed. Furthermore, cutting the grass on playgrounds stimulates healthy development, ensuring that the playground stays an active and inviting space for children to play.
The U.S. held the highest share in the North America electric zero turn mower market in 2023, with 801.6 million in 2023, and is expected to grow at a CAGR of 5.3% during the forecast period from 2024-2032 due to increasing government initiatives supporting sustainable practices and decreasing carbon footprint. Canada has shown significant growth and is predicted to expand at a CAGR of 4.7% over the forecast period. This growth can be attributed to various factors including the rising awareness of environmental sustainability, growing concerns about air & noise pollution, and the convenience & ease of use of electric mowers.
North America Electric Zero Turn Mower Market Share
The market is consolidated, with prominent players, such as Husqvarna Group, MTD Products, Ariens Company, Briggs & Stratton Corporation, The Toro Company and Kubota Corporation, acquiring ~40% of the overall market share. To meet the rising consumer demand, manufacturers are making strategic steps, such as mergers, acquisitions, partnerships, and collaboration, to strengthen their position in the market. For instance, in February 2022, Deere & Company, a manufacturer of advanced products, technology, and services, acquired majority ownership in Kreisel Electric Inc., a leading developer of immersion-cooled battery technology.
For Instance, in January, EcoTeq’s Mean Green Fury offered up to seven hours of continuous operation on a single charge, and a twin-blade, 32″ cutting width, making this mower a suitable option for lawn-care professionals.
North America Electric Zero Turn Mower Market Companies
Some key players profiled in the North America electric zero turn mower industry report include:
- Ariens Company
- Bobcat Company
- Briggs & Stratton Corporation
- CRAFTSMAN
- Cub Cadet
- Deere & Company
- EcoTeq
- EGO POWER+
- Generac Power Systems, Inc.
- Greenworks Tools
- Honda Power Equipment
- Husqvarna Group
- Hustler Turf Equipment
- Kubota Corporation
- MTD Products
- RYOBI
- SCAG Power Equipment
- Swisher Inc
- The Toro Company
North America Electric Zero Turn Mower Industry News
- In February 2024, CRAFTSMAN launched its T4400 54-in. Gas Garden Tractor, the latest addition to its lineup of riding lawnmowers. The garden tractor is designed to provide the power and performance needed to tackle large lawns and is ideal for yards of up to 3 acres.
- In October 2023, Honda introduced a battery-powered electric Zero-turn Riding (ZTR) mower aimed at boosting worksite efficiencies through autonomous solutions at Equip Exposition 2023.
- In September 2023, John Deere debuted six commercial-grade QuikTrak Stand-On Mower models. These Q800 Series models offer compact designs that provide visibility, maneuverability, and ease of operation.
The North America electric zero turn mower market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and volume (Million Units) from 2021 to 2032, for the following segments:
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Market, By Battery Type
- Lithium-ion
- Lead-acid
Market, By Cutting Width
- Less than 50 inches
- 50 to 60 inches
- More than 60 inches
Market, By Battery Capacity
- Up to 18 kWh
- 18 - 25 Kwh
- 26 -35 Kwh
- More than 35 Kwh
Market, By Yard Space
- Small yard (less than 1 acre)
- Medium yard (1 to 3 acres)
- Large yard (More than 3 acres)
Market, By End-User
- Residential
- Non-Residential
- Golf course centers
- Playgrounds
Market, By Distribution Channels
- Direct
- Indirect
The above information is provided for the following regions and countries:
- North America
- U.S.
- Canada
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