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The North American contact lenses market is evolving with notable trends. Daily disposable lenses are becoming increasingly popular, primarily for their convenience and hygiene advantages. According to the Contact Lens Institute, daily disposables now account for over 40% of the market. Health-conscious consumers are gravitating towards innovative lens technologies, including blue light blocking features and moisture-retaining materials. Furthermore, there's a heightened emphasis on eco-friendliness, propelling the creation of biodegradable lenses. The surge in telehealth services has simplified consultations, allowing consumers to receive tailored recommendations and making the purchase of contact lenses more efficient.