North America Carpet and Rug Market Trends

North America Carpet and Rug Market Trends

Consumers are increasingly preferring functionality with sustainable options. Modern households often have both adults working full-time jobs, leaving limited time for extensive home maintenance. Consequently, homeowners seek flooring solutions that require minimal upkeep and can be cleaned quickly and efficiently. Carpets with features, such as stain resistance and easy-clean technology, appeal to these consumers, offering a practical solution that aligns with their busy schedules. Manufacturers have introduced carpets, which are stain resistant.
 

The CRI states that the carpet industry has made substantial strides in sustainability, with a 52% reduction in carbon footprint since 2008 and a 35% decrease in water usage in manufacturing processes. This aligns with consumer preferences, as a survey by the American Institute of Architects (AIA) found that 79% of homeowners are interested in environmentally friendly flooring options. The shift towards sustainable carpets and rugs, often made from recycled materials or natural fibers, is expected to fuel market growth in the coming years. For instance, Shaw Floors introduced their "LifeGuard" stain protection technology, which allows for easy removal of spills and dirt. It incorporates multiple layers of protection within the carpet's construction to provide comprehensive defense against spills, dirt, and pet accidents. It has barriers, such as StainGuard Protection, which resist stains from common household substances such as coffee, juice, and pet accidents.
 

Consumers are increasingly aware about the indoor air quality and the health impacts of Volatile Organic Compounds (VOCs). VOCs are chemicals that easily vaporize at room temperature and can have harmful effects on indoor air quality and human health. Common sources of VOCs in homes include paints, cleaning supplies, and flooring materials, including carpets. VOCs can cause a range of health issues, from headaches and dizziness to more serious conditions such as respiratory problems and cancer. Therefore, consumers are seeking eco-friendly carpets with low or zero VOC emissions, as they contribute to healthier indoor environments.
 

According to the Home Improvement Research Institute (HIRI) in 2021, it was found that 78% of homeowners were concerned about indoor air quality, and 52% specifically look for low-VOC products when purchasing home improvement items, including carpets. Also, in the U.S., the Carpet and Rug Institute (CRI) reported that sales of carpets certified under its Green Label Plus program, which ensures low VOC emissions, have increased by 25% over the past five years.
 

Furthermore, the integration of technology into home products is rapidly expanding, with smart carpets and technologically advanced features becoming increasingly significant in the North America carpet and rug market. This trend is driven by the growing consumer demand for convenience, enhanced safety, and an overall improved home experience. Smart carpets with embedded sensors can detect movement and track activity throughout the home. This feature is particularly useful for monitoring the safety of elderly individuals, providing alerts in case of falls or unusual activity patterns.
 

According to The American Hotel & Lodging Association, 25% of hotels are planning to implement smart flooring solutions by 2025 for improved guest experience and operational efficiency. These smart carpets can include features such as built-in sensors for foot traffic analysis, temperature regulation, and even fall detection in elderly care facilities. For instance, Future Shape’s SensFloor technology has sensors into carpets to detect falls and monitor movement, offering safety solutions for elderly and healthcare applications.