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The North America animal feed additives industry is competitive with key players such as
Key players are aiming at developing and launching new and innovative products to carve out a niche in the market and further strengthen their position in the market.
For instance, in March 2019, BASF launched a new product Natuphos E, a next generation phytase utilized in livestock feed. The strategic initiative was aimed to enhance the company’s product portfolio. In December 2021, BASF introduced Natupulse TR, an innovative feed enzyme for animal feed. The strategic initiative was aimed to enhance the company’s product offerings.
Besides, companies are also entering into partnerships with other market players to enhance sustainability in their production processes. In October 2021, BASF and Cargill further extended their existing partnership for the development, production, and marketing of innovative enzyme-based solutions for the animal feed industry. The strategic aim of both the companies was to reduce nutrient waste, improving feed efficiency, and promote animal growth and wellbeing.