North America and Europe Snow Blowers Market Size, By Product Type (Single Stage, Two Stage, Three Stage), By Power (Electric, Cordless, Gas), By Country & Forecast 2024 – 2032

North America and Europe Snow Blowers Industry Analysis

North America and Europe Snow Blowers Market size is valued at over USD 24.73 billion in 2023 and is expected to grow at a CAGR of 5.9% from 2024 to 2032, due to increasing snowfall, urbanization, technological advancements, and shifting consumer preferences toward timesaving & efficient snow removal solutions.

The shifting weather patterns probably spike the demand for snow removal tools, as snowfall gets heavier and more frequent. According to the study conducted by Dartmouth College, the University of Maine, and the University of New Hampshire snowfall during the winter in northern part of Canada has been doubled. Homeowners and the government are looking for efficient and effective solutions to clear snow-covered areas, resulting in higher sales of snow blowers.
 

In addition to this, large motorway networks in these regions, there is a growing need for effective snow removal equipment to keep roads clear and safe during the winter. Snow blowers are crucial appliances for clearing snow off highways, ramps, and other routes, guaranteeing smooth traffic flow and lowering the chance of accidents. As motorway networks expand, snow removal businesses may have more opportunities to supply services to government agencies or private entities responsible for road maintenance.
 

Snow blowers, particularly those with advanced features or greater capacities, can be more expensive than traditional snow removal methods like shovelling. This high initial cost might discourage some customers from acquiring snow blowers, particularly those with limited financial means or who do not consider snow removal equipment a necessary. This can hinder market growth, particularly if many potential customers already possess snow blowers or prefer other snow removal methods.
 

North America and Europe Snow Blowers Market Trends

Environmental concerns and regulations regarding emissions intensify, the market is witnessing a noticeable trend towards electric and battery-powered alternatives. These eco-friendly models offer a compelling solution to the drawbacks of traditional gas-powered snow blowers. With lower emissions and reduced noise levels, they not only align with environmental regulations but also cater to the growing demand for sustainable snow removal solutions. For instance, in November 2022, Snow Joe, America's leading brand of cordless and electric snow blowers, unveiled its latest innovation: the X4 24-inch 96-Volt Max iON+ Cordless Snow Blower.
 

Furthermore, features such as smartphone apps for remote monitoring and control, users can enjoy enhanced convenience and efficiency in snow removal tasks. These advancements not only offer greater control and customization but also enable real-time monitoring of snow blower performance, contributing to improved user experience and overall satisfaction. As the demand for smart home technologies continues to rise, integrating such features into snow blower designs aligns with the broader trend towards connected and automated devices.
 

North America and Europe Snow Blowers Market Analysis

Based on Product type, The market is segmented as Single Stage, Two Stage, Three Stage. The two stage segment acquiring 12.76 billion in 2023 and expected to reach 20.2 billion by 2032. This dominance can be attributed for their ability to handle larger snowfall volumes and more challenging terrain compared to single-stage models. As extreme weather events become more common in certain regions, there may be an increased demand for heavy-duty snow removal equipment like two-stage blowers. The three stage segment is expected to grow at a CAGR of 7.8% during the forecast period, due to their superior snow clearing capabilities, particularly for heavy and compacted snow.
 

Based on Power, The North America and Europe snow blowers market is segmented as electric, cordless, gas. The Cordless segment is expected to reach 16.98 billion by 2032. These blowers provide greater convenience and ease of use than gas-powered ones. They are lightweight, easy to use, and require minimal maintenance, making them ideal for homeowners who want a hassle-free snow removal experience without having to deal with gas, oil, or wires. Meanwhile, gas-powered snow blowers are known for their durability and dependability, making them popular among homeowners and professionals alike. Gas powered snow blowers is expected to grow at a CAGR 7.1% during the forecast period.
 

Based On Region, the North America snow blowers market accounted for 40% in 2023 and is expected to grow at a CAGR of 6.9% from 2024 to 2032. As concerns about emissions and noise pollution increase, consumers are increasingly opting for these cleaner and more convenient alternatives to traditional gas-powered models.
 

Meanwhile, the Europe snow blowers’ market is estimated to grow over at a CAGR of 5.3% during the forecast period. As urbanization continues to increase in Europe, there is a growing demand for snow blowers with compact designs that are suitable for use in urban and suburban areas. Manufacturers are developing smaller, lightweight models that are easier to store and maneuver in tight spaces, such as driveways and sidewalks.
 

North America and Europe Snow Blowers Market Share

The key players operating in the Market are Honda, Husqvarna AB, John Deere, Kubota Corporation, all together comprises a market share of 10 - 15% in 2023. The market is moderately fragmented as market features a mix of established companies alongside smaller niche players and startups offering innovative features or targeting specific price points. To meet rising consumer demand, manufacturers are making strategic steps such as mergers, acquisitions, partnerships, and collaboration to strengthen their position in the market.
 

North America and Europe Snow Blowers Market Companies

Major players profiled in the North America and Europe snow blowers industry report include:

• Aebi & Co. AG Maschinenfabrik
• Ariens
• Boschung Ag
• Briggs & Stratton
• Caterpillar
• Honda                         
• Husqvarna AB                  
• John Deere                    
• Kubota Corporation            
• MTD Holdings Inc.
• Overaasen As
• RPM Tech Inc.
• Stiga Spa
• The Toro Company              
• Zhejiang Dobest Power Tools Co. Ltd.
   

North America and Europe Snow Blowers Industry News

• In March 2023, John Deere acquired SparkAI Inc. (Spark AI) and Smart Apply, Inc. (Smart Apply) to accelerate the integration of smart technology innovation in the products.
   
• In May 2022, Caterpillar Inc. acquired Tangent Energy Solutions, an American energy-as-a-service (EaaS) firm. Based in Kennett Square, Pennsylvania, Tangent Energy specializes in delivering comprehensive solutions to clients seeking to lower energy expenses, enhance efficiency, cut emissions, capitalize on electric grid support, and fortify operational resilience.
   
• In September 2020, Ariens launched their S18 Single-Stage, Crossover and Compact Two-Stage Series which provide a customized experience at a self-served pace and Auto-Turn® steering, combining Ariens power with lightweight precision. The Ariens S18 snow blower uses the power of their traditional snow blowers in a smaller machine. The Ariens Crossover snow blower provides a two-stage snow blower with single-stage precision.
   

The North America and Europe snow blowers market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and volume (Thousand units) from 2021 to 2032, for the following segments:

Click here to Buy Section of this Report

 Market, by Product Type, (USD Million; Thousand units)

• Single Stage
• Two Stage
• Three Stage

Market, by Power, (USD Million; Thousand units)

• Electric
• Cordless
• Gas

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Baltic
  • Russia
  • Ukraine
  • Iceland
  • Rest of Europe