Nootropic Supplement Market Size - By Type, Ingredient Type, Function, Distribution Channel Analysis, Share, Growth Forecast, 2025 - 2034

Nootropic Supplement Market Size

The global nootropic supplement market size was valued at USD 2.3 billion in 2024 and is projected to expand to over 7.8% CAGR from 2025 to 2034. Nootropic supplements, designed to enhance cognitive function, have gained popularity due to increasing consumer interest in mental well-being and productivity. The global market for these supplements is experiencing significant growth, led by an aging population and rising awareness of mental health. According to the World Health Organization, the proportion of the world's population over 60 years will nearly double from 12% to 22% between 2015 and 2050.
 

In the United States, the Centers for Disease Control and Prevention (CDC) reports that the number of adults aged 65 and older is projected to reach 80.8 million by 2040, accounting for 21.6% of the total population. This demographic shift is likely to contribute to the increased demand for cognitive enhancers.
 

Additionally, the National Institute of Mental Health states that an estimated 51.5 million adults in the United States lived with a mental illness in 2019, representing 20.6% of all U.S. adults, potentially driving interest in supplements that support mental well-being. The market's growth is particularly notable in North America and Europe, where awareness and acceptance of these products are relatively high.
 

Nootropic Supplement Market Trends

The nootropic supplements industry is experiencing substantial growth, driven by increasing consumer interest in cognitive health, mental performance, and stress management. According to the National Center for Health Statistics, approximately 17.7% of adults aged 18 and over used dietary supplements for brain health in 2020. The market is seeing a rise in demand for natural, plant-based nootropics, aligning with the U.S. Department of Agriculture's report that organic food sales accounted for 5.8% of total food sales in 2019.
 

The aging population's focus on brain health is also boosting market demand, with the U.S. Census Bureau projecting that by 2030, 20.6% of the population will be 65 years or older. Additionally, the popularity of e-sports and productivity culture is driving younger demographics to use nootropics for focus and concentration.
 

The National Institutes of Health reports that 37.6% of adults aged 18-39 used any dietary supplement in the past 30 days. With growing awareness of mental well-being, innovations in product formulations and delivery methods (capsules, powders, beverages) are shaping the market's future, supported by the FDA's regulatory framework for dietary supplements.
 

Nootropic Supplement Market Analysis

The nootropic supplements industry is expanding rapidly, driven by growing awareness of cognitive health and increasing demand for mental performance enhancers. The market is fueled by factors such as an aging population seeking memory support, the rise in mental health issues, and the popularity of supplements for focus and productivity among students and professionals.
 

North America leads the market, with strong consumer demand and product innovation, followed by Europe and Asia-Pacific. Key challenges include regulatory scrutiny and the need for clinical validation of product claims. However, the market’s growth potential remains strong due to rising interest in natural and safe cognitive enhancers.
 

The nootropic supplements market from capsules & tablets segment held over USD 1.2 billion in 2024, growing at a CAGR of over 7.6% till 2032, due to their convenience, precise dosage, and widespread consumer preference. These formats are particularly popular among health-conscious individuals and professionals seeking cognitive enhancement for focus, memory, and mental clarity.
 

Capsules and tablets offer longer shelf life and portability, making them a preferred choice over liquids or powders. Additionally, advancements in slow-release formulations and multi-ingredient combinations enhance their appeal. As demand for brain health supplements grows, capsules and tablets are expected to maintain a strong position, particularly among aging populations and younger consumers seeking easy-to-use cognitive boosters.
 

The natural segment from nootropic supplement market was valued at USD 1.5 billion in 2024 and garner a 7.6% CAGR through 2034, due to rising consumer preference for plant-based, organic, and sustainable products. Ingredients such as Bacopa monnieri, Rhodiola rosea, ginkgo biloba, and ashwagandha are gaining traction for their proven cognitive benefits without the side effects often associated with synthetic alternatives.
 

This segment appeals to health-conscious consumers seeking safer, natural ways to enhance memory, focus, and mental clarity. The demand is particularly strong in North America and Europe, where wellness trends and the shift toward clean-label products are shaping market growth.
 

The nootropic supplement market size from the memory enhancement segment is anticipated to experience around 7.4% CAGR up to 2034 with a market size of USD 681.4 million in 2024, driven by increasing consumer demand for cognitive improvement, particularly among aging populations and students.
 

Memory-enhancing nootropics, such as ginkgo biloba, Bacopa monnieri, and phosphatidylserine, are popular for their potential to support memory retention, recall, and overall cognitive function. This segment is expanding as more consumers seek natural solutions for age-related cognitive decline, academic performance, and brain health maintenance. Additionally, with rising awareness of the benefits of cognitive health supplements, the memory enhancement segment is poised for growth, especially in regions like North America, Europe, and Asia-Pacific.
 

The nootropic supplement market from the hypermarkets/supermarkets segment is anticipated to experience around 7.7% CAGR till 2034. Hypermarkets and supermarkets have a significant scope in the nootropic supplements market due to their wide consumer reach and convenient access. These retail outlets provide a variety of nootropic products, including popular cognitive enhancers like memory boosters, mood stabilizers, and focus aids.
 

Their established supply chains and expansive distribution networks allow for easy availability of nootropics to a broad audience. Additionally, supermarkets and hypermarkets offer an opportunity for consumers to browse and compare multiple brands, encouraging impulse purchases. As the demand for cognitive health products grows, these retailers are increasingly incorporating nootropic supplements into their health and wellness sections.
 

The U.S. nootropic supplement market size dominated around USD 476.9 million in 2024 and predicted to grow at a 7.9% CAGR up to 2034, driven by increasing consumer interest in cognitive enhancement, memory support, and mental well-being. With rising awareness of brain health, particularly among the aging population and younger professionals seeking productivity boosts, the demand for nootropics has surged.
 

Popular ingredients like ginkgo biloba, caffeine, and Bacopa monnieri are commonly found in supplements aimed at improving focus, memory, and mood. The market is also benefiting from e-commerce growth, with consumers easily accessing a wide range of nootropic products online. Regulatory frameworks and product claims verification remain key challenges, but overall market prospects are strong.
 

Nootropic Supplement Market Share

Market players in the nootropic supplement industry are adopting several strategies to drive growth and capture market share. These include product innovation, such as the development of new formulations with natural ingredients and enhanced bioavailability to cater to consumer demand for safe and effective options. Companies are also focusing on branding and awareness campaigns, leveraging social media, influencers, and health professionals to build trust. Additionally, strategic partnerships with e-commerce platforms and retail chains help expand market reach. Many players are also prioritizing sustainability, offering eco-friendly packaging and transparency regarding ingredient sourcing to appeal to environmentally-conscious consumers.
 

Nootropic Supplement Market Companies

Major players operating in the nootropic supplement industry are:

• Double Wood Supplements
• Gaia Herbs
• HVMN
• Kimera Koffee
• Life Extension
• Mental Mojo
• Mind Lab Pro
• Onnit Labs
• Solaray
• Thorne Research
• TruBrain
• Zhou Nutrition
   

Nootropic Supplement Industry News

• During April 2021, Unilever reached an agreement to purchase the US-based supplements brand and lifestyle firm, Onnit, as part of its ongoing initiative to broaden its consumer health portfolio. Headquartered in Austin, Texas, Onnit concentrates primarily on developing supplements that target the enhancement of cognitive function, mood and relaxation, gut health, and immunity support. Additionally, its product range encompasses protein powders, protein snacks, fats, oils, and coffee. This acquisition represents Unilever's most recent endeavor to amplify its presence within the holistic health sector.
   
• In May 2023, Nature's Way unveiled its latest nootropic gummy, designed to fuel the brain, entering the rapidly expanding brain health market. The product aims to aid adults in enhancing their short-term memory, focus, and concentration. It is currently available at Kroger, Meijer, Giant Company, and natural food stores.
   

This nootropic supplement market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2021 to 2034, for the following segments:

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Market, By Type

• Capsules & Tablets
• Powder
• Liquid

Market, By Ingredient Type

• Natural
• Synthetic

Market, By Function

• Memory enhancement
• Mood and Stress management
• Attention and Focus
• Sleep enhancement
• Anti-aging
• Others

Market, By Distribution Channel

• Hypermarkets/supermarkets
• Specialty stores
• Pharmacies
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa