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Non-Alcoholic Wine and Beer Market Share

Report ID: GMI2776
Published Date: Dec 2023
Report Format: PDF

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Non-Alcoholic Wine and Beer Market Share

Heineken N.V. has strategically positioned itself in the non-alcoholic wine and beer industry through innovative growth strategies. The company focuses on product diversification, introducing alcohol-free alternatives like Heineken 0.0 to cater to the expanding demand for non-alcoholic beverages. Additionally, it prioritizes marketing and brand promotion to create awareness and reshape consumer perceptions of non-alcoholic options. Collaborations with influencers and leveraging digital platforms contribute to the wider visibility. The company's commitment to sustainability, evident in its zero-alcohol products, resonates with environmentally conscious consumers. Similar strategies are being devised by other prominent industry players, namely:

Anheuser-Busch InBev
Carlton & United Breweries (CUB)
E. & J. Gallo Winery
Ariel Vineyards
Seedlip
Lindemans Wines

Authors: Kunal Ahuja, Tushar Malkani

Frequently Asked Questions (FAQ) :

The market size of non-alcoholic wine and beer is poised to witness 7% CAGR during 2023 and 2032, owing to a paradigm shift towards healthier lifestyle, with an increasing number of consumers opting for non-alcoholic alternatives.

Wine segment is anticipated to grow at a CAGR of over 7% through 2032, owing to the product alignment with health and wellness, along with availability of diverse options.

Asia-Pacific market will register a CAGR of over 7% between 2023 and 2032, backed by a rising health-consciousness in population and changing consumer preferences.

Anheuser-Busch InBev, Carlton & United Breweries (CUB), E. & J. Gallo Winery, Ariel Vineyards, Seedlip, and Lindemans Wines.