Non-Alcoholic Wine and Beer Market Analysis
Wine segment is anticipated to grow at a CAGR of over 7% through 2032, owing to the product alignment with health and wellness, along with availability of diverse options.
- Non-alcoholic wine serves to varied consumer preferences. It attracts wine enthusiasts looking for alcohol-free options, as well as individuals exploring healthier beverage choices.
- The product aligns with the broader health and wellness trend, as non-alcoholic wine provides a flavorful and sophisticated alternative with benefits such as reduced stress levels, lower diabetes & cancer risk, and improved heart health.
The non-alcoholic wine and beer market from lower alcohol segment is expected to witness gains at over 8.5% till 2032, as consumers focus on moderation in alcohol consumption.
- The breweries and vineyards are creating a spectrum of options, allowing consumers to choose beverages with alcohol content tailored to their preferences.
- Individuals, increasingly health-conscious, are opting for beverages with lower alcohol content, leading to a shift in drinking habits.
Restricted fermentation is poised to observe 6.5% CAGR during the forecast period, favored by the global acceptance of non-alcoholic beverages.
- The impact of restricted fermentation is evident in the competitive positioning of non-alcoholic beer brands. The brands are successfully replicating beer characteristics through this process, gaining a competitive edge in non-alcoholic beverage sector.
- The technology aligns with changing consumer preferences worldwide. It contributes to the global acceptance and popularity of non-alcoholic beer, adding to product demand.
The non-alcoholic wine & beer market share from online store segment will record 7.5% CAGR during 2023 to 2032, the presence of wider product variety on these platforms, along with easy accessibility & convenience.
- Online stores facilitate direct-to-consumer sales, allowing brands to establish a closer relationship with the customers. This enables brands to understand consumer preferences, gather feedback, and tailor their offerings to meet evolving demands.
- These platforms provide a space for a multitude of brands and variants, offering consumers a wider selection of non-alcoholic wine and beer than traditional brick-and-mortar stores.
Asia Pacific non-alcoholic wine and beer market will register a CAGR of over 7% from 2023 to 2032, backed by a rising health-consciousness in population and changing consumer preferences. Countries like India and China are witnessing cultural shifts, that along with increasing disposable incomes is pushing the product demand. Regulatory support and a growing awareness of wellness associated with beers and wines will drive innovation and product development, making the APAC a conducive market for the players.