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Consumers were increasingly seeking healthier beverage options, leading to a rise in demand for Non-Alcoholic RTD Beverages that are low in sugar, free from artificial additives, and contain functional ingredients with perceived health benefits. The trend of functional beverages, which offer additional health benefits beyond hydration, has influenced the Non-Alcoholic RTD Beverages industry. Functional ingredients like vitamins, antioxidants, probiotics, and herbal extracts were being incorporated into beverages to appeal to health-conscious consumers. Consumers were showing a preference for beverages made with natural ingredients and clean labels.