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The next-generation firewall industry has witnessed significant technological advancements. Advancements in Artificial Intelligence (AI) and Machine Learning (ML) allow next-generation firewalls to analyze network traffic patterns, detect and block even sophisticated zero-day attacks and malware variants in real-time, and continuously learn and adapt to evolving cyber threats, resulting in effective and comprehensive security. Advancements in hardware and software enable next-generation firewalls to handle higher network traffic volumes caused by cloud adoption and the expanding number of connected devices, as well as execute complicated security tasks without sacrificing performance or introducing delay.
For instance, In November 2023, Palo Alto Networks partnered with Amazon Web Services (AWS) to launch the Palo Alto Networks Cloud Next Generation Firewall (NGFW) for AWS. This solution combines Palo Alto Networks' security with AWS's scale, offering advanced security features to organizations deploying applications on AWS. The Palo Alto Networks Cloud NGFW for AWS is a managed service that handles deployment, maintenance, availability, and scaling, allowing organizations to focus on their core business.