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The global network traffic analytics market is characterized by intensified rivalry amongst major players and fueled by strategic partnerships & new product launches. For instance, in November 2019, Plixer acquired Great Bay Software, a provider of endpoint visibility solutions that identifies managed, unmanaged, and unauthorized devices across complex networks. Similarly, in June 2019, Kentik partnered with PacketFabric to provide high scalable networking solutions for enterprises and service providers globally to secure network traffic visibility.
The emergence of several SME in the market such as :
Kentik, Netflow Auditor , Nyansa, has pressurized established players to continuously launch new products with added functionalities to maintain market share and profitability. For instance, in May 2020, 2019, Kentik raised USD 23.5 million in investor funding from Vistara Capital Partners. The freshly infused capital is expected to help the company offer a stiff competition to major industry rivals.
Some of the key players operating in the network traffic analytics market are: