Natural Sweeteners Market Trends

Natural Sweeteners Market Trends

The market growth is fueled by the increasing use of stevia in various food and beverage applications. The demand for stevia, a zero-calorie sweetener derived from the leaves of the Stevia rebaudiana plant, is rising as consumers seek natural and healthy alternatives to sugar.
 

Stevia's growing popularity in confectionery products, such as chocolates, candies, and baked goods, is driving the market's expansion. Additionally, the trend towards clean-label products, where consumers prefer ingredients they recognize and trust, is further boosting the adoption of stevia and other natural sweeteners. As the food and beverage industry continues to innovate with new product formulations that cater to health-conscious consumers, the demand for natural sweeteners like stevia is expected to rise significantly.
 

For instance, in August 2024, HOWTIAN was excited to introduce SoPure Dorado, a groundbreaking natural sweetener crafted to address the increasing demand for minimally processed, plant-based options. SoPure Dorado is an unrefined golden stevia extract providing a zero-calorie sweetener with minimal processing and a plant-based origin.