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The natural sweeteners industry is experiencing rising demand, driven by company efforts to meet consumer preferences for healthier alternatives to sugar. Leading companies like Archer Daniels Midland, Cargill, and PureCircle are investing in the development and promotion of natural sweeteners like stevia and monk fruit. These companies are expanding their product portfolios, enhancing production capabilities, and forming strategic partnerships to increase market reach. Their focus on sustainable sourcing and innovative product formulations aligns with the growing consumer shift towards natural, low-calorie sweeteners, thus driving demand and contributing to the market's significant growth.