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Natural Food Colors Market Trends

Report ID: GMI6939
Published Date: Oct 2023
Report Format: PDF

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Natural Food Colors Market Trends

There is continued surge in demand for clean label products. Consumers are increasingly scrutinizing food labels and seeking transparency in ingredients, leading to a growing preference for natural food colors derived from plant, fruit, and vegetable sources. This clean label trend aligns with a broader movement towards healthier eating habits and a desire for more wholesome, minimally processed foods. While it initially gained prominence in the production of organic and natural products, it has now permeated mainstream food and beverage categories. This includes everything from confectionery and bakery items to dairy products, beverages, and even savory snacks.

Authors: Kunal Ahuja, Himanshu Kabra

Frequently Asked Questions (FAQ) :

The market size of natural food colors was worth USD 2.18 billion in 2023 and may reach USD 3.56 billion by 2032, due to the rising shift in consumer preferences towards healthier and more sustainable food choices.

The plant & fruit-based source segment recorded around 60% of the natural food colors market share in 2022 and may grow at lucrative pace by 2032, owing to extensive usage in beverages, dairy, and baked goods.

North America natural food colors market size reached USD 0.51 billion in 2022 and is anticipated to expand at significant pace from 2023 to 2032, driven by the rising focus of manufacturers on seeking to replace synthetic dyes with natural alternatives.

Some of the key natural food color firms include Archer Daniels Midland Company, Döhler GmbH, Sensient Technologies Corporation, Kalsec Inc, Allied Biotech Corporation, Naturex, International Flavors & Fragrances Inc., Givaudan, and Spring TopCo DK ApS (Oterra).