Nail Salon Market Analysis

Nail Salon Market Analysis

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Based on service type, the market is segmented into manicure, pedicure, nail art & design, nail extensions and others. The manicure segment dominated the market in 2023, generating a revenue exceeding USD 2.9 billion, and is expected to reach USD 4.6 billion by 2032. This dominance can be attributed to affordability, convenience, and self-care. Compared to other services, manicures are affordable and require less time, making them a perfect pick-me-up that can be easily integrated into busy schedules. Additionally, the association with relaxation and pampering fuels their popularity, turning them into a frequent indulgence for many.
 

Based on end user, the market is classified into men and women. Women dominated the nail salon market in 2023, generating a revenue exceeding USD 2.3 billion, and is expected to reach USD 3.5 billion by 2032. The increasing empowerment of women and changing societal norms have seen trend towards self-expression through personal grooming, particularly in nail art and manicures. This shift is coupled with rising disposable incomes among women, enabling greater spending on discretionary services like visits to nail salons. Consequently, the women's segment within the nail care industry is poised for significant growth, driven by a desire for creativity and individuality in nail designs which has further propelled the market.
 

Asia Pacific emerged as the dominant region, generating a substantial revenue of USD 3.5 billion, and is expected to reach USD 5.7 billion by 2032. Asia Pacific has a dominating position in the nail salon market with a confluence of factors such as increasing population, rise in disposable incomes, accompanied by a rising number of women in the workforce. These factors have significant demand for nail care services, positioning the region as a pivotal hub for market growth. Moreover, nail care is increasingly viewed as a means of self-expression, further bolstering market expansion.
 

North America: In terms of country, U.S. dominated the North America market with revenue of around USD 1.3 billion in 2023 and expected to reach around USD 2 billion by 2032. The U.S. market has shown innovation in nail care products and services, by advancements in long-lasting polishes, gel technologies, and nail extensions. Established American brands including OPI, Sally Hansen, and CND (Shellac) have strong global recognition and contribute to the market's robust presence. Salons like Olive & June and ManiKind Nails cater to modern lifestyles with convenient express services and subscription models. Additionally, manufacturers like Orly and Dazzle Dry continually introduce new polishes and solutions, reinforcing the U.S. market's dynamic approach to nail care.
 

Europe: In terms of country, U.K. led the Europe market with revenue of around USD 400 million in 2023 and is expected to reach around USD 500 million by 2032 and is growing at a CAGR of 3.3%. The U.K. market distinguishes itself through its keen trend awareness, often adopts new nail art styles and techniques. Moreover, there is a growing focus on sustainability among U.K. salons, with an increasing number adopting eco-friendly practices and offering vegan nail care options to cater to environmentally conscious consumers. Salon chains such as "Nails Inc." and "Millie's caters to various customer preferences and price points.
 

Asia Pacific: In terms of country, China led the Asia Pacific nail salon industry with revenue of around USD 800 million in 2023 and is expected to reach around USD 1.4 billion by 2032. Factors contributing to China's dominant role include its expansive and growing population, which provides a substantial customer base for nail care services, and the increasing disposable incomes driven by economic growth. Urbanization trends and a rising female workforce further amplify demand for accessible and quality beauty services like manicures. Leading brands such as Jame's Salon and MONÉ Nail Spa adopt on this demand by offering luxurious and pampering nail services across China. Additionally, online platforms like Meituan and Dianping facilitate salon discovery and bookings, contributing to the market’s expansion.